9th French-Austrian-German Workshop on Consumer Behavior
“Encouraging consumers to change for greater well-being: new challenges for consumer behavior research?”
Conference Information
Registrations are open! The Early Bird deadline is May 15 th
We are very much looking forward to welcoming you for the 1rst time in Montpellier for The 9th French-Austrian-German Workshop on Consumer Behavior
Montpellier is a beautiful medieval city located in the South of France on the Mediterranean Sea.
Montpellier is easy to reach, with direct flights from Paris CDG Airport or high speed train (TGV) in only 3 hours 20 minutes, direct from Paris downtown to Montpellier downtown. From Montpellier, you can also visit easily the French Riviera (3 hours driving) or Barcelona, Spain, around 4 hours by train or car.
Montpellier is an old city with one of the oldest universities in Europe. Easy to walk or shop in the old part of the city, which dates to the Middle Ages, there are also lovely contemporary areas with shopping, art museums, and restaurants. Good public transportation is also available with 4 Tram lines.
The conference will take place at the Montpellier Management (MOMA) located in Montpellier-Richter Campus, accessible in 15 minutes by tram from the heart of the city. This contemporary setting is also easily reached from the hotels. Around 4000 students are enrolled at the campus and there are 200 more students abroad.
Montpellier University, a public university, is among the best French universities and regularly appears in international rankings like Shanghai. The University of Montpellier was founded in 1289; its University of Medicine, located in the old part of Montpellier, is famous for its history and has been the setting for several French movies. We will welcome attendees at a reception there on Wednesday, June 25th.



To Forget Nothing
- Conference Program (From June 25th to June 27th at IAE Montpellier)
- Registration (ends on May 15th for early bird PhDs and Post Docs)
Registration for the conference is now open; please fill in the registration form and click on the link :
In French : https://um.azur-colloque.fr/inscription/fr/51/inscription
In English : https://um.azur-colloque.fr/inscription/en/51/inscription
Conference venue
Montpellier Management, University of Montpellier, Campus Ritcher, Rue Vendémiaire Montpellier.


Coming to the Conference Venue Montpellier Management (Building B)
- How to Come to Montpellier Management? Directions for Montpellier Management
From Montpellier Saint-Roch Train Station Montpellier Saint-Roch Train Station
If you are coming from Saint-Roch Train Station of Montpellier, please follow these steps:
- After exiting the train station, go straight and take tram line 1 (blue colored tram with white birds on it) in the direction of Odysseum.
- Although transport is free in Montpellier for locals, you will need to buy a ticket from the ticket machines on the tram station and scan it inside the tram after boarding. It is recommended to use a bank card to buy the ticket because if you use coins, you will not be returned any remaining credit.
- Get off the tram at station Port Marrianne
- Once you get off, cross the road and walk straight along Rue Vendémiaire. After about 3 to 5 minutes, you will reach Montpellier Management Campus-Richter, Building B, on the right side which is located within the university area.
- You can also get off at tram station Rives du Lez, then walk towards the river through road Bd des Consuls de Mer, cross the bridge and go straight to Building B as shown in the map below.

From Montpellier Sud de France Train Station Montpellier Sud de France Train Station
If you are coming from Montpellier Sud de France Train Station, please follow these steps:
- Take the Navette Gare bus shuttle from train station “Gare Montpellier Sud de France” to Place de France tram station.
- From Place de France, take tram line 1 in the direction of Mosson.
- Get off the tram at station Port Marianne, and follow the walking directions as mentioned above to reach Montpellier Management Campus-Richter, Building B.
From Montpellier Airport
If you are coming from Montpellier Airport, please follow the following steps:
- By Taxi or Uber/Bolt
You can take a taxi or Uber that will cost you between 23€ to 35€ to reach from the airport to Montpellier Management Campus – Richter, and it will take approximately 20 to 25 minutes)
- Bus Line 620 (Airport Shuttle)
You can also take the bus from « Montpellier Airport-Aéroport Montpellier » to « Place de l’Europe » tram station.
(Buses are available every 30 minutes from 08:30 to 20:30, with additional departures at 21:45, 23:00, and 00:30. It costs €2 for the bus only and €3 for a combined bus and tram ticket. Tickets can be purchased from the driver upon boarding the bus)
From « Place de l’Europe » tram station, take tram line 1 in the direction of Odysseum.
Get off the tram at Rives du Lez or Port Marrianne station and follow the walking directions as mentioned above to reach Montpellier Management Campus-Richter, Building B.
Below is the photo of tram line 1 (Most line 1 trams are blue colored with white birds on them)

Accomodations
Montpellier has plenty of hotels and most hotels are within walking or tramway distance of the conference venue. We recommend the following hotels:
HOTEL COURTYARD BY MARRIOTT
105 Pl. Georges Frêche, 34000 Montpellier
00 (33) 4 99 54 74 00
WEBSITE
Prepay Non-refundable 155 EUR Avg/Night *
Prepay Non-refundable with Breakfast 175 EUR Avg/Night *
MAS DE LA FEUILLADE
220 rue du Capitaine Pierre Pontal, 34000 Montpellier
00 (33) 6 77 18 29 69
WEBSITE
Between 110 and 140 euros / night*
HÔTEL MERCURE MONTPELLIER CENTRE ANTIGONE
285 boulevard de l’aéroport International-Antigone, 34000 Montpellier
00 (33) 4 67 20 63 63
WEBSITE
Between 140 and 160 euros / night*
CITADINES ANTIGONE MONTPELLIER
588 Boulevard d’Antigone, 34000 Montpellier
00 (33) 4 99 52 37 50
WEBSITE
Between 90 and 110 euros / night*
HOTEL KYRIAD MONTPELLIER CENTRE ANTIGONE
890 avenue Jean Mermoz, 34000 Montpellier
00 (33) 4 67 64 88 50
WEBSITE
Between 90 and 110 euros / night*
HOTEL CAMPANILE MONTPELLIER CENTRE-GARE SAINT ROCH
11 rue Pagézy, 34000 Montpellier
00 (33) 4 34 09 13 30
WEBSITE
Between 130 and 150 euros / night*
HOTEL MERCURE MONTPELLIER CENTRE COMÉDIE
6 Rue de la Spirale, 34000 Montpellier
00 (33) 4 67 99 89 89
WEBSITE
Between 140 and 160 euros /night*
HOTEL DES ARTS
6 Boulevard Victor Hugo, 34000, Montpellier France
00 (33) 4 67 58 69 20
WEBSITE
Between 100 and 150 euros / night*
IBIS MONTPELLIER CENTRE POLYGONE
95, place Vauban, 34000 Montpellier
00 (33) 4 67 64 06 64
WEBSITE
Between 80 and 100 euros /night*
IBIS MONTPELLIER CENTRE COMÉDIE
Allée Jules Milhau Immeuble Le Triangle Rue du Jeu de Ballon (GPS), 34000 Montpellier
00 (33) 4 99 13 29 99
WEBSITE
Between 100 and 120 euros /night*
HOTEL D’ARAGON
10 rue Baudin, 34000 Montpellier
00 (33) 4 67 10 70 00
WEBSITE
Between 100 and 120 euros /night*
We suggest that you reserve your accommodation early. Hotel reservations and cancellations must be handled by the individual registrant directly with the hotel.
* These prices are given for information only. They may vary depending on the season and how early you book. It is possible to choose a room with or without breakfast. In addition, a tourist tax is charged during your stay (around €3 or €4 per night).
