Seventeenth Agri-Food Marketing Day
Friday, September 22, 2023, from 8:30 a.m. to 6 p.m. at L'Institut agro Montpellier
The event has been held since 2005, and since its first edition has been awarded the "Journées Thématiques" label by the French Marketing Association.
The aim is to bring together researchers and practitioners concerned with marketing and consumer behavior in the agri-food sector. The day's content is predominantly academic, but with strong interaction with managerial practice in the sector concerned, notably through round-table discussions. The day is open to both academics and practitioners wishing to interact with the academic world and recent advances in research. Papers will focus on marketing issues (strategic, operational) and consumer behavior in the agri-food sector in the broadest sense.