17th Agri-Food Marketing Day
Friday, September 22, 2023, from 8:30 a.m. to 6:00 p.m. atL’Institut agro Montpellier
The event has been held since 2005 and, since its first edition, has been awarded the “Journées Thématiques” designation by the French Marketing Association.
The goal is to bring together researchers and practitioners interested in marketing and consumer behavior in the agri-food sector. The program will have a predominantly academic focus but will also feature significant interaction with managerial practice in the sector, particularly through roundtable discussions. The event is open to academics as well as practitioners interested in engaging with the academic community and learning about recent advances in research. Presentations will focus on issues related to marketing (strategic and operational) and consumer behavior in the agri-food sector, broadly defined.