Montpellier Research in Management

New Research Project: AI for Green Innovation!

Published on in Project

The MRM Laboratory is proud to announce the official launch of the CO-GREEN-AI project, an ambitious initiative supported by the France 2030 program.

The Challenge: Is Artificial Intelligence the driving force behind the ecological transition, or a complex obstacle?

The goal of CO-GREEN-AI is to conduct a detailed analysis of the impact of AI on green innovation projects to determine whether it acts as a catalyst or an obstacle to the success of these sustainable initiatives.

Congratulations to the project team:

  • Marie Bovis & Anne-Sophie Fernandez (Scientific Coordination)
  • Lilia Brik (Researcher)

This project perfectly illustrates the MRM’s commitment to research with a significant societal and environmental impact.