41st International Congress of the AFM
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Researchers are invited to examine how marketing can respond to the ecological, economic, societal, technological, and cultural transitions that are transforming our contemporary societies. AI plays a fundamental role in these transitions and in the future of our discipline, through its contributions to the creation and co-creation of value, the effectiveness and efficiency of marketing strategies, customer and consumer experiences, B2B marketing developments, and responses to societal challenges.
More information and registration: 41st AFM Congress Lille 2025