41st afm International Congress
This event has already taken place!
Researchers are invited to examine how marketing can respond to the ecological, economic, societal, technological, and cultural transitions that are transforming our contemporary societies. AI plays a fundamental role in these transitions as well as in the future of our discipline, through its contributions to achieving goals of value creation and co-creation, the effectiveness and efficiency of marketing strategies, enhancing customer and consumer experiences, developments in B2B marketing, and its role in addressing societal challenges.
For more information and registration: 41st AFM Congress, Lille 2025