41st International Congress of the afm

Researchers are invited to question the way in which marketing is able to respond to the ecological, economic, societal, technological and cultural transitions that are shaking up our contemporary societies. AI plays a fundamental role in these transitions, as well as for the future of our discipline, in its contribution to achieving the objectives of value creation and co-creation, effectiveness and efficiency of marketing strategies, contribution to customer and consumer experiences, in BtoB marketing developments, and in its contribution to responses to societal challenges.

Further information and registration: 41ᵉ Congrès AFM Lille 2025