The MRM Laboratory presents its article on innovation in business models

In a recent LinkedIn post, Pierre Roy and Estelle Pellegrin-Boucher, researchers at the MRM Laboratory, unveiled their article titled “Out Now: Business Model Innovation in Creative and Cultural Industries, ” which explores the latest trends in business model innovation.

This article highlights new approaches to business model innovation in the creative and cultural industries. Pierre Roy and Estelle Pellegrin-Boucher explore how these sectors, faced with challenges such as sustainability, digitization, and the emergence of new technologies like AI, can reinvent their business models to adapt to social and economic changes. By analyzing sectors such as fashion, architecture, and video games, the researchers present best practices and key success factors for navigating these transformations.

“Our study shows that companies must adapt more quickly to remain competitive and sustainable in an increasingly globalized world.” — Pierre Roy & Estelle Pellegrin-Boucher

Read the full post on LinkedIn: Link to the post

Read the full article on business model innovation here: Business Model Innovation in Creative and Cultural Industries.