Strategic Management

RESEARCH TOPICS

Theme 1: Strategic management of alliances and coopetition 

Firstly, the MRM-Strategic Management group focuses on inter-organizational strategies, whether between competitors (coopetition) or with other partners (strategic alliances between non-competitors). Indeed, a growing proportion of companies' activities are carried out in cooperation with other organizations, sometimes competitors. The strategic and managerial challenges of these coopetition and alliance strategies remain unclear and ambiguous. The aim of the research is to understand the determinants of these alliance and coopetition strategies, their different expressions, the associated forms of management, and their performance. This research focuses on both technological sectors (aerospace, air transport, pharmaceuticals, IT, etc.) and more traditional sectors (tourism, real estate, etc.). Researchers interested in coopetition have founded the Coopetition Lab (http://www.coopetitionlab.com/) and continue to run it on a regular basis.

Theme 2: Strategic management of innovation

Responsible:Pierre Roy (Lecturer at Montpellier Management Institute, University of Montpellier)

Secondly, the MRM-Strategic Management group's research focuses on strategic innovation management. More specifically, the team is interested in managerial innovation in several types of organizations: large companies, SMEs, NGOs, associations, etc. The aim of this work is to understand the determinants of managerial innovation, its modalities, and its implications for organizations. The team is also interested in corporate innovation strategies. The aim is to understand the relationships between innovation and business models, the influence of innovation on new management practices, and the impact of innovation on market structures. Particular attention will be paid to green innovations and innovations within the cultural and creative industries.

Theme 3: Strategic environmental management

Responsible: Maya Leroy (Professor and Researcher at AgroParisTech)

Thirdly, the MRM-Strategic Management group is continuing its work on strategic environmental management. The aim of this research is to identify the forms of strategic environmental management implemented both in companies and in territorial management systems. It also involves analyzing the strategies developed by actors specializing in environmental management and developing new ways of assessing the ecological performance of management systems and related policies. It also involves developing theoretical and practical innovations in the field of accounting to support the inter-organizational management of ecological systems and to develop research in environmental forecasting. This research is based on socio-anthropological methods and various forms of intervention-based research.

Theme 4: Strategic supply chain management

Finally, the MRM-Strategic Management group conducts research into strategic supply chain management. The aim is to understand cooperative relationships in logistics chains, their determinants, modalities, and implications. It also involves studying the integration ofbig data and digitalization into organizational strategies. At the same time, the impact of digital technology on organizational performance remains a central focus of the group's research. Particular attention is paid to these issues in emerging countries.

The ambition of the MRM-Strategic Management group is to help its researchers publish their research in the best national and international journals.

GROUP MANAGERS

Anne-Sophie FERNANDEZ
Group Director
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Maya LEROY
Deputy Director
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