Strategic Management

RESEARCH TOPICS

Topic 1: Strategic Management of Alliances and Coopetition 

First, the MRM-Strategic Management group focuses on interorganizational strategies, whether between competitors (coopetition) or with other partners (strategic alliances between non-competitors). Indeed, an increasing share of companies’ activities is carried out in cooperation with other organizations, some of which are competitors. The strategic and managerial challenges of these coopetition and alliance strategies remain undefined and ambiguous. The research aims to understand both the determinants of these alliance and coopetition strategies, their various manifestations, the associated management approaches, and their performance. This research covers both technology-driven sectors (aerospace, air transport, pharmaceuticals, IT, etc.) and more traditional sectors (tourism, real estate, etc.). Researchers interested in coopetition founded the Coopetition Lab (http://www.coopetitionlab.com/) and continue to actively contribute to it on a regular basis.

Topic 2: Strategic Innovation Management

Coordinator:Pierre Roy (Associate Professor at the Montpellier Management Institute, University of Montpellier)

Second, the MRM-Strategic Management group’s research focuses on the strategic management of innovation. More specifically, the team examines managerial innovation across various types of organizations, including large corporations, SMEs, NGOs, and associations. The goal of this research is to understand the determinants of managerial innovation, its mechanisms, and its implications for organizations. The team is also interested in corporate innovation strategies. The goal is to understand the relationship between innovation and business models, the influence of innovation on new management practices, and the impact of innovation on market structures. Particular attention will be paid to green innovations and innovations within the cultural and creative industries.

Topic 3: Strategic Environmental Management

Project Leader: Maya Leroy (Assistant Professor at AgroParisTech)

Third, the MRM-Strategic Management group is conducting research on strategic environmental management. The objective of this research is to identify the forms of strategic environmental management implemented both in companies and in regional management systems. It also involves analyzing the design of strategies by actors specializing in environmental management, and developing new methods for evaluating the ecological performance of management systems and associated policies. It also involves developing theoretical and practical innovations in the field of accounting to support the inter-organizational management of ecological systems and to advance research in environmental foresight. This research draws on methods from socio-anthropology and various forms of action research.

Topic 4: Strategic Supply Chain Management

Finally, the MRM-Strategic Management group conducts research on strategic supply chain management. The goal is to understand cooperative relationships within supply chains, their determinants, their mechanisms, and their implications. The group also studies the integration ofbig data and digitalization into organizational strategies. At the same time, the impact of digital technology on organizational performance remains a central focus of the group’s research. Particular attention is paid to these issues in emerging economies.

The goal of the MRM-Strategic Management Group is to help its researchers publish their work in the top national and international journals.

GROUP LEADERS

Anne-Sophie FERNANDEZ
Group Director
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Maya LEROY
Assistant Director
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