Strategic Management

RESEARCH TOPICS

Theme 1: Strategic management of alliances and coopetition 

Firstly, the MRM-Strategic Management group focuses on inter-organizational strategies, whether between competitors (coopetition) or with other partners (strategic alliances between non-competitors). Indeed, a growing proportion of corporate activities are carried out in cooperation with other, sometimes competing, organizations. The strategic and managerial implications of these coopetition and alliance strategies remain unclear and equivocal. The aim of our research is to understand the determinants of these alliances and coopetition strategies, their different expressions, the associated forms of management, and their performance. This research covers both technological sectors (aerospace, air transport, pharmaceuticals, IT, etc.) and more traditional sectors (tourism, real estate, etc.). Researchers interested in coopetition founded the Coopetition Lab (http://www.coopetitionlab.com/) and continue to run it on a regular basis.

Theme 2: Strategic innovation management

Coordinator: Pierre Roy (Senior Lecturer at the Montpellier Management Institute, University of Montpellier)

Secondly, the MRM-Strategic Management group's research focuses on the strategic management of innovation. More specifically, the team is interested in managerial innovation in several types of organization: large corporations, SMEs, NGOs, associations, etc. The aim of this work is to understand the determinants of managerial innovation, its modalities and its implications for organizations. The team is also interested in corporate innovation strategies. The aim is to understand the relationship between innovation and business models, the influence of innovation on new management practices, and the impact of innovation on market structures. Particular attention will be paid to green innovations and innovations within the cultural and creative industries.

Theme 3: Strategic environmental management

Coordinator: Maya Leroy (Lecturer-Researcher at AgroParisTech)

Thirdly, the MRM-Strategic Management group is working on strategic environmental management. The aim of this research is to identify the forms of strategic environmental management implemented both in companies and in territorial management systems. The aim is also to analyze the design of strategies by actors specialized in environmental management, and to develop new ways of assessing the ecological performance of management systems and associated policies. It also involves developing theoretical and practical innovations in the field of accounting to equip inter-organizational management of ecological systems, and developing research into environmental foresight. This research is based on socio-anthropological methods and various forms of research-intervention.

Theme 4: Strategic supply chain management

Finally, the MRM-Strategic Management group is developing research into the strategic management of supply chains. The aim is to understand cooperative relationships in supply chains, their determinants, modalities and implications. It also studies the integration of Big Data and digitalization into organizational strategies. At the same time, the impact of digitalization on organizational performance remains a central focus of the group's research. Particular attention is paid to these issues in emerging countries.

The ambition of the MRM-Strategic Management group is to help its researchers publish their research in the best national and international journals.

GROUP MANAGERS

Anne-Sophie FERNANDEZ
Group Manager
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Maya LEROY
Assistant Manager
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