Member – Philippe AURIER

Kaswengi, J., Diallo, M., and Aurier, P. (2024). Consumer purchase of terroir products in challenging macroeconomic conditions: A panel data analysis. Décisions Marketing, No. 113(1), 157–176. https://doi.org/10.3917/dm.113.0043

Bosseaux, J., Balcombe, K., & Aurier, P. (2024). Impact of the European egg marking system in France: an empirical time series analysis covering the period from 2017 to 2022. Review of Agricultural, Food and Environmental Studies. https://doi.org/10.1007/s41130-024-00212-1

Aurier P. and Sirieix L. (2016), Marketing de l’agroalimentaire: Environnement, stratégies et plans d’action (Agri-food marketing: Environment, strategies, and action plans), 3rd edition , Dunod, 442 pages.

Aurier Ph, Market Research Practice, Marketing Diagnostic Tools, Economica, 2007, 201 pages.

He is co-host of the A2P3 program—Governance, Market Strategies, and Sustainable Performance—at LabEx Entreprendre and director of the MAE program and Product Manager track within the Marketing Department.

In terms of his research, he also contributed as a member of the editorial board for psychology and marketing from 2015 to 2020. His recent articles deal with consumer loyalty, relationship marketing, brand and branding strategies, marketing and brand performance, marketing and finance. His most important areas of investigation are agri-food and cultural marketing.

1990: PhD HEC (France), under the supervision of Prof. Yves Evrard.

1991: HDR UM