Member – Philippe Aurier

Kaswengi, J., Diallo, M., and Aurier, P. (2024). Consumer purchase of terroir products in challenging macroeconomic conditions: A panel data analysis. Décisions Marketing, No. 113(1), 157–176. https://doi.org/10.3917/dm.113.0043

Bosseaux, J., Balcombe, K., & Aurier, P. (2024). Impact of the European egg marking system in France: an empirical time series analysis covering the period from 2017 to 2022. Review of Agricultural, Food and Environmental Studies. https://doi.org/10.1007/s41130-024-00212-1

Aurier, P., and Sirieix, L. (2016), Marketing in the Agri-Food Industry: Environment, Strategies, and Action Plans, 3rd e rd edition, Dunod, 442 pages.

Aurier Ph, Market Research in Practice: Tools for Marketing Analysis, Economica, 2007, 201 pages.

He is a co-director of the A2P3 program—Governance, Market Strategies, and Sustainable Performance—at LabEx Entreprendre, and director of the MAE track and the Product Manager track within the Marketing Department.

In terms of his research, he also served as a member of the editorial board of *Psychology and Marketing* from 2015 to 2020. His recent articles address consumer loyalty, relationship marketing, brand and branding strategies, marketing and brand performance, and marketing and finance. His primary areas of research are the agri-food industry and cultural marketing.

1990: PhD HEC (France), under the supervision of Prof. Yves Evrard.

1991: HDR UM