Member – Olga GONCALVES

• BREAUX, L., GONCALVES, O., and LACAN, C. (2025). The Determinants of Performance in the Sharing Economy: An Analysis of “Superhost” Hosts. Décisions Marketing, , https://hal.science/hal-05485250
• Camprubi, R. & Goncalves, O. (2024). “Exploring Marketing Strategies in Wine Tourism: A Comparative Study of the Roussillon and Empordà Wine Regions,”International Journal of Wine Business Research,forthcoming.
• Benoit B., Villesèque-Dubus F., Barreda M., Goncalvès O. (2024). The Commons in the Analysis of Management Sciences. *Revue Intersections*, 3, pp. 38–39.
• Breaux, L., Goncalves, O., & Lacan, C. (2023). The Determinants of Performance in the Sharing Economy: An Analysis of “Superhost” Hosts, forthcoming, Décisions Marketing

Books

• Goncalves, O., Lacan, C., & N’Goala, G. “Smart Culture: Immersion, Co-creation, and Audience Engagement.”In *Smart City: The Intelligent City*. Cit.Us Chair (N’Goala, G., Folcher, P., Paulhiac, F.), Editions ISTE, forthcoming.
• Corne, A., Goncalves, O., & Peypoch, N. (2023). “Blue Flag and Tourism Destination Efficiency: The French Case,” Chapter 10, in*Blue Flag Beaches: Economic Growth, Tourism, and Sustainable Management*, edited byMariaA. Prats and Fernando Merino, Routledge, London.

Book Chapter

• GONCALVES, O., LACAN, C., and NGOALA, G. (2025). Smart Culture: Immersion, Co-creation, and Public Engagement. In: Smart City: The Intelligent City. https://hal.science/hal-05485233

She directs the Master's program in Management and Business Administration, which includes the M2 track: Innovation and Digital Marketing.

His research contributes to the measurement and analysis of performance in both physical and digital service environments.