Montpellier Research in Management

Member – GONCALVES Olga

Information

Contact

Disciplinary Group 

Marketing

HAL

Olga GONCALVES is a Senior Lecturer – HDR at the IAE (University of Perpignan Via Domitia).

recent publications
  • Camprubi, R. & Goncalves, O. (2024). Exploring Marketing Strategies in Wine Tourism: A Comparative Study of Roussillon and Empordà Wine Regions,International Journal of Wine Business Research,forthcoming.
  • Goncalves, O.,Camprubí, R., Fons C., & Solonandrasana, B. (2021). Image, eventscape, satisfaction, and loyalty: a case study of a wine tourism event.International Journal of Event and Festival Management, 13(1), 18–37.
  • Corne, A., Goncalves, O., & Peypoch, N. (2020). Evaluating the performance drivers of French ski resorts: a hierarchical approach.Managerial and Decision Economics, 41(3), 389-405.
  • Corne, A. & Goncalves, O. (2018). Innovation: a driver of productivity for ski lift operators?,Innovations, 55(1), 173-197.
works
  • Goncalves, O., Lacan C., & N’Goala, G. Smart culture: immersion, co-creation, and audience engagement.In Smart City: The Intelligent City. Cit.Us Chair (N’Goala, G., Folcher, P., Paulhiac, F.), Editions ISTE, forthcoming.
  • Corne, A., Goncalves, O., & Peypoch, N. (2023). Blue Flag and Tourism Destination Efficiency: The French case, Chapter 10, inBlue Flag Beaches Economic Growth, Tourism and Sustainable Management,MariaA. Prats and Fernando Merino (eds.), Routledge, London.
  • Goncalves, O., Haller, C., & Massa, C. (2020). Wine and tourism: a marriage of convenience – the example of the "Vignobles & Découvertes" label, inTourism brands and labels – Their contribution to the development of local authorities, Marielle Salvadore and Jacques Spindler (eds.), L’Harmattan, GRALE Collection, Paris, chapter 1, 27-37.
  • Goncalves, O. (2019). Territorial attractiveness and territorial marketing, inTourism Management Research, Cécile Clergeau and Nicolas Peypoch (eds.), Editions Vuibert, Paris, chapter 19, 335-346.
functions and research

She heads the Master's program in Business Management and Administration, including the M2 track: Innovation and Digital Marketing.

His research contributes to the measurement and analysis of performance in the context of physical service environments and digital environments.

route