Member – Olga GONCALVES
Olga GONCALVES is an Associate Professor with a Higher Research Qualification (HDR) at the IAE (University of Perpignan Via Domitia).
recent publications
- BREAUX, L., GONCALVES, O., & LACAN, C. (2025). The determinants of performance in the sharing economy: an analysis of “Superhost” hosts. Marketing Decisions, https://hal.science/hal-05485250
- Camprubi, R. & Goncalves, O. (2024). Exploring Marketing Strategies in Wine Tourism: A Comparative Study of the Roussillon and Empordà Wine Regions,International Journal of Wine Business Research,forthcoming.
- Benoit B., Villesèque-Dubus F., Barreda M., Goncalvès O. (2024). The Commons in Management Science Research. Intersections Journal, 3, pp. 38–39.
- Breaux, L., Goncalves, O., & Lacan, C. (2023). The determinants of performance in the sharing economy: an analysis of “Superhost” hosts, forthcoming, Décisions Marketing
books
Books
- Goncalves, O., Lacan, C., & N’Goala, G. “Smart Culture: Immersion, Co-creation, and Public Engagement.”In *Smart City: The Intelligent City*. Cit.Us Chair (N’Goala, G., Folcher, P., & Paulhiac, F.), ISTE Publishing, forthcoming.
- Corne, A., Goncalves, O., & Peypoch, N. (2023). “Blue Flag and Tourism Destination Efficiency: The French Case,” Chapter 10, in*Blue Flag Beaches: Economic Growth, Tourism, and Sustainable Management*, edited byMariaA. Prats and Fernando Merino, Routledge, London.
Book chapter
- GONCALVES, O., LACAN, C., & NGOALA, G. (2025). Smart culture: immersion, co-creation, and public engagement. In: Smart City: The Intelligent City. https://hal.science/hal-05485233
features and search options
She directs the Master's program in Business Management and Administration, which includes the M2 track: Innovation and Digital Marketing.
His research contributes to the measurement and analysis of performance in both physical and digital service environments.