Montpellier Research in Management

Member – GONCALVES Olga

Information

Contact

Disciplinary Group 

Marketing

HAL

Olga GONCALVES is a Senior Lecturer – HDR at the IAE (University of Perpignan Via Domitia).

recent publications
  • BREAUX, L., GONCALVES, O., & LACAN, C. (2025). Determinants of performance in the sharing economy: an analysis of “Superhost” hosts. Marketing Decisions, , https://hal.science/hal-05485250
  • Camprubi, R. & Goncalves, O. (2024). Exploring Marketing Strategies in Wine Tourism: A Comparative Study of Roussillon and Empordà Wine Regions,International Journal of Wine Business Research,forthcoming.
  • Benoit B., Villesèque-Dubus F., Barreda M., Goncalvès O. (2024). The Commons in Management Science Research. Intersections Journal, 3, pp. 38–39.
  • Breaux, L., Goncalves, O., & Lacan, C. (2023). Determinants of performance in the sharing economy: an analysis of “Superhost” hosts, forthcoming, Marketing Decisions
works

Books

  • Goncalves, O., Lacan C., & N’Goala, G. Smart culture: immersion, co-creation, and audience engagement.In Smart City: The Intelligent City. Cit.Us Chair (N’Goala, G., Folcher, P., Paulhiac, F.), Editions ISTE, forthcoming.
  • Corne, A., Goncalves, O., & Peypoch, N. (2023). Blue Flag and Tourism Destination Efficiency: The French case, Chapter 10, inBlue Flag Beaches Economic Growth, Tourism and Sustainable Management,MariaA. Prats and Fernando Merino (eds.), Routledge, London.

Chapter of a book

  • GONCALVES, O., LACAN, C., & NGOALA, G. (2025). Smart culture: immersion, co-creation, and public engagement. In: Smart City: The Intelligent City. https://hal.science/hal-05485233
functions and research

She heads the Master's program in Business Management and Administration, including the M2 track: Innovation and Digital Marketing.

His research contributes to the measurement and analysis of performance in the context of physical service environments and digital environments.

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