Montpellier Research in Management

Member - GONCALVES Olga

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Disciplinary Group 

Marketing

HAL

Olga GONCALVES is Senior Lecturer - HDR at the IAE (University of Perpignan Via Domitia).

recent publications
  • Camprubi, R. & Goncalves, O. (2024). Exploring Marketing Strategies in Wine Tourism: A Comparative Study of Roussillon and Empordà Wine Regions, International Journal of Wine Business Research, forthcoming.
  • Goncalves, O., Camprubí, R., Fons C. & Solonandrasana, B. (2021). Image, eventscape, satisfaction and loyalty: a case study of a wine tourism event, International Journal of Event and Festival Management, 13(1), 18-37.
  • Corne, A., Goncalves, O. & Peypoch, N. (2020). Evaluating the performance drivers of French ski resorts: a hierarchical approach, Managerial and Decision Economics, 41(3), 389-405.
  • Corne, A. & Goncalves, O. (2018). L'innovation, levier de productivité des opérateurs de remontées mécaniques?,Innovations, 55(1), 173-197.
works
  • Goncalves, O., Lacan C. & N'Goala, G. Smart culture: immersion, co-creation and audience engagement. InSmart-city: the smart city. Chaire Cit.Us (N'Goala, G., Folcher, P., Paulhiac, F.), Editions ISTE, forthcoming.
  • Corne, A., Goncalves, O. & Peypoch, N. (2023). Blue Flag and Tourism Destination Efficiency: The French case, Chapter 10, in Blue Flag Beaches Economic Growth, Tourism and Sustainable Management, Maria A. Prats and Fernando Merino (coord.), Routledge, London.
  • Goncalves, O., Haller, C. & Massa, C. (2020). Vin et tourisme : un mariage de raison l'exemple du label " Vignobles & Découvertes ", in Marques et labels touristiques - Leurs contributions au développement des collectivités territoriales, Marielle Salvadore et Jacques Spindler (coord.), L'Harmattan, Collection GRALE , Paris, chapitre 1, 27-37.
  • Goncalves, O. (2019). Attractivité des territoires et marketing territorial, inLa recherche en management du tourisme, Cécile Clergeau and Nicolas Peypoch (coord.), Editions Vuibert, Paris, chapter 19, 335-346.
functions and research

She directs the Master's degree in Business Management and Administration, including the M2 course: Innovation and digital marketing.

His research contributes to the measurement and analysis of performance in both physical and digital service environments.

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