Member – SERE DE LANAUZE Gilles

Fatiha Fort, Gilles Séré de Lanauze, Béatrice Siadou-Martin
Management & Avenir, 2024/2 (No. 140)

When the product was an animal. The role of representations and emotional ties to animals in the relationship with meat products and their consumption
Arnaud Lamy, Sandrine Costa, Gilles Séré de Lanauze, Céline Vial, Lucie Sirieix
Marketing Decisions, 2022/3 (No. 107)

Social influences and normative dissonance: the case of vegetarianism
Gilles Séré de Lanauze, Lucie Sirieix
Décisions Marketing, 2021/3 (No. 103)

Gilles Séré de Lanauze, Jeanne Lallement, Florence de Ferran
Management & Avenir, 2021/5 (No. 125)

Towards a new communication approach for brands towards consumers: in search of humility?
Gilles Séré de Lanauze, Béatrice Siadou-Martin
Projectics / Proyéctica / Projectique, 2018/3 (No. 21)

Better understanding the image of the responsible consumer: from the ideal person to negative stereotypes
Gilles Séré de Lanauze, Jeanne Lallement
Décisions Marketing, 2018/2 (No. 90)

Is the distribution channel a source of well-being for consumers? An application to the fruit and vegetable shopping experience
Christine Gonzalez, Gilles Séré de Lanauze, Béatrice Siadou-Martin
Marketing Decisions, 2017/3 (No. 87)

The adoption of a new food product in the face of strong cultural barriers: the case of entomophagy in France
Gilles Séré de Lanauze
Décisions Marketing, 2015/3 (No. 79)

Abnormally short product life cycle: Effects on brand relationship and perceptions of responsibility
Gilles Séré de Lanauze, Béatrice Siadou-Martin
Management & Prospective, 2015/3 (Volume 32)

Gilles Séré de Lanauze, Béatrice Siadou-Martin
Revue française de gestion, 2013/1 (No. 230)

Hidden price increases: Consumer reactions and challenges for the brand
Gilles Séré de Lanauze, Béatrice Siadou-Martin
Décisions Marketing, 2009/4 (No. 56)

Eating together, yes, but without meat! Social influences related to vegetarianism and veganism
Gilles Séré de Lanauze, Lucie Sirieix, Erick Suarez Dominguez
EMS Editions, January 2022

Eating Together, Yes, But Without Meat! Social Influences Related to Vegetarianism and Veganism
Gilles Séré de Lanauze, Lucie Sirieix, Erick Suarez Dominguez
EMS Editions, December 2021

For a marketing perspective on the market mechanisms at play in the obesity phenomenon
Angélique Rodhain, Gilles Séré de Lanauze, Béatrice Siadou-Martin
EMS Editions, January 2014

Vulnerability, responsibility, and legitimacy: what responses for the management of obesity
Gilles Séré de Lanauze, Béatrice Siadou-Martin
EMS Editions, January 2014

The necessary consideration of marketing in the fight against obesity
Laurie Balbo, Marie-Christine Lichtlé, Agnès Le Bellac, Gilles Séré de Lanauze, Béatrice Siadou-Martin
EMS Editions, January 2014

Obesity in question. Transdisciplinary analysis of an epidemic
Anne Marcellini, Angélique Rodhain, Vincente Fortier, Claire Perrin, Gilles Séré de Lanauze
EMS Editions, January 2014

Head of the laboratory's Agri-Food division.

Qualification to Supervise Research (HDR), Management Sciences – Marketing
University of Montpellier, 2015

PhD, Management Sciences – Marketing
University of Montpellier, 2005

ESSEC Business School
1986