Member – BUSCA Laurent
Information
Montpellier Management
Richter Space – Vendémiaire Street
34,000 Montpellier
Office: B431
Disciplinary Group
Laurent BUSCA is a Senior Lecturer at Montpellier Management Institute.
recent publications
Busca L., Grobert J., and Vellera C. (2021). Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators. Creativity and Innovation Management, 30(3), 511-522. doi: 10.1111/caim.12443.
Busca, L., & Bertrandias, L. (2020). "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing." Journal of Interactive Marketing, 49, 1-19. https://doi.org/10.1016/j.intmar.2019.08.002
works
Busca, L. 2018. "History of resistance: a genealogical approach to commercial Internet." In Roux, D. & Gicquel, Y. (eds) Governing and Seduction: Michel Foucault and Consumption, Editions EMS, Paris, pp. 127-149.
functions and research
He is a lecturer and researcher in the Marketing and Sales department at Montpellier Management Institute and is co-director of the Master's program in Marketing and Data Analytics.
His research focuses on the history and cultures of (digital) marketing, cultural approaches to technology, and the philosophy of science.
route
Bachelor's Degree in Economics and Law (2008-2010)
University of Toulouse
Bachelor's Degree in Marketing (2010-2011)
IAE Toulouse
Master's Degree in Marketing (2011-2012)
IAE Toulouse
Master's Degree in Marketing Research (2012-2013)
IAE Toulouse
Research thesis awarded the 2014 Direct Marketing Circle Prize
PhD Management Sciences, Marketing (2013-2017)
Toulouse School of Management