Member - BUSCA Laurent
Information
Montpellier Management
Espace Richter - Rue Vendémiaire
34 000 Montpellier
Office: B431
Disciplinary Group
Laurent BUSCA is Senior Lecturer at the Institut Montpellier Management.
recent publications
Busca L., Grobert J., and Vellera C. (2021). Effect of congruent scent diffusion on individual creative fluidity: Mental imagery instruction and iconic stimulus as possible moderators. Creativity and Innovation Management, 30(3), 511-522. doi: 10.1111/caim.12443.
Busca, L., & Bertrandias, L. (2020). "A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing". Journal of Interactive Marketing, 49, 1-19. https://doi.org/10.1016/j.intmar.2019.08.002
works
Busca, L. 2018. "Histoire de résistances: une approche généalogique de l'Internet marchand". In Roux, D. & Gicquel, Y. (eds) Gouverner et Séduire : Michel Foucault et la Consommation, Editions EMS, Paris, pp. 127-149.
functions and research
He is a teacher-researcher in the marketing and sales department of the Institut Montpellier Management and co-director of the master's degree in marketing & data analytics.
His research focuses on the history and cultures of (digital) marketing, cultural approaches to technology and the philosophy of science.
route
DEUG - Economics and Law (2008-2010)
Toulouse University
Marketing degree (2010-2011)
IAE Toulouse
Master 1 Marketing (2011-2012)
IAE Toulouse
Master 2 Research in Marketing (2012-2013)
IAE Toulouse
Research dissertation awarded the Prix du Cercle du Marketing Direct 2014
PhD in Management Sciences, Marketing (2013-2017)
Toulouse School Of Management