Member – Laurent BUSCA
Information
Montpellier Management
Richter Space – Vendémiaire Street
34,000 Montpellier
Office: B431
Disciplinary Group
Laurent BUSCA is an associate professor at the Montpellier Management Institute.
recent publications
Loupiac, P., A. Crépin, A., Busca, L. (2024). Social Media Management Practices Among Very Small Businesses: The Case of Digitally Native Very Small Businesses. Revue Internationale PME, 2024, 37 (2), pp. 83–104.
books
Functions and Research
He is a faculty member and researcher in the Marketing and Sales Department at Montpellier Management Institute and is co-director of the Master’s program in Marketing & Data Analytics
His research focuses on the history and cultures of (digital) marketing, cultural approaches to technology, and the philosophy of science.
course
DEUG in Economics and Law (2008–2010)
University of Toulouse
Bachelor's Degree in Marketing (2010–2011)
IAE Toulouse
Master's Degree in Marketing (2011–2012)
IAE Toulouse
Master's Degree in Marketing Research (2012–2013)
IAE Toulouse
Research Thesis Awarded the 2014 Direct Marketing Circle Prize
PhD Management Sciences, Marketing (2013–2017)
Toulouse School of Management