Member – PELLEGRIN butcher Estelle

• Justy T., Pellegrin-Boucher E., Granata J., Lescop D. (2024), "Big data, AI, ChatGPT... Data has become essential in SMEs too," The Conversation, January 15, 2024.
•  Roy, P., Pellegrin-Boucher E. (2024), “Building a coopetitive business model: The case of Montparnasse Tower in Paris,” International Journal of Arts Management, 26, 2, 43-54, HCERES B, CNRS 3, FNEGE 3
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D., Gupta S. (2023), “On the edge of Big Data: Drivers and barriers to data analytics adoption in SMEs,”Technovation,127, HCERES A, CNRS 2, FNEGE 2.
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D. (2023), "Would it be surprising to use Big Data in SMEs? A study on its uses in marketing and innovation" inManagement et Marketing du Vin 2, ISTE éditions, Paris.
• JAOUEN, A.; PELLEGRIN-BOUCHER E. (2021), "Commercial Coopetition: Forms, Tensions, and Perspective of Management," 26, 2, Management International, HCERES A, CNRS 3, FNEGE 2
• PELLEGRIN-BOUCHER, E.; ROY, P. (2019), "Dynamics of commercial coopetition with calls for tenders. The case of architectural firms," Management International, 23, 2, 115-126, HCERES A, CNRS 3, FNEGE 2.
• PELLEGRIN-BOUCHER, E.; LE ROY, F.; GURAU C. (2018), “Managing selling coopetition. The case of the ERP industry,” European Management Review, 15, 1, 37–56 HCERES A, CNRS 2, FNEGE 2
• SERAN, T.; PELLEGRIN-BOUCHER E.; GURAU C. (2016), “The management of coopetitive tensions within multi-unit organizations,” Industrial Marketing Management, 53: 31–41, CNRS 2, FNEGE, 2

• PELLEGRIN-BOUCHER E, ROY P. (2020), "Innovation within the cultural and creative industries," WILEY Editions, London
• PELLEGRIN-BOUCHER E, ROY P. (2019), "Innovating in the creative industries," Coordination of a collective work, ISTE Editions, Paris
• BLAVET L, PELLEGRIN-BOUCHER E, LE ROY F. (2019), "Unleashing the power of alliances and partnerships. The role of alliance managers," EMS Editions
• PELLEGRIN-BOUCHER, E (2010), "Coopetition: Issues and Strategies," Hermes Publishing, Éditions Lavoisier, Paris
• PELLEGRIN-BOUCHER E, ROY P. (2020), “Innovation and coopetition within architecture agencies,” in Innovation within cultural and creative industries, Wiley editions, London.
• PELLEGRIN-BOUCHER E, ROY P. (2019), "Innovation and coopetition. The case of architecture firms," in Innovation in the Creative Industries, ISTE éditions, Paris.
• PELLEGRIN-BOUCHER E, ROY P. (2017), "Coopetition as a source of innovation: the case of architectural firms," in Managerial Innovation: The Many Paths of a Virtuous Spiral, edited by Sophie Mignon, EMS éditions.

Functions:

• Master's Degree in Management and Business Development.
• Master's Degree in Management and Business Development E-Learning.
• Co-director of the Master's program in Management and Business Development.

Searches:

• Innovation management.
• Innovative business models and management of cultural and creative enterprises.
• Management of alliances, partnerships, and coopetition.
• Inclusive and empathetic management.

SKEMA Business School

• Master's Degree, Business and Management (1991–1994)

University of Montpellier

• Certificate in Economics and Management, Marketing (2002)
• Master's Degree in Management Sciences (2001–2002)
• PhD, Strategy (2002–2006)
• Qualification to supervise research (HDR) in Management Sciences (2015)