Member – Estelle Pellegrin, Butcher

• ROY, P., & PELLEGRIN-BOUCHER, E. (January 1, 2025). Business Model Innovation in Creative and Cultural Industries. Routledge, https://hal.science/hal-05421869
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D. (2024), “Big Data, AI, ChatGPT… Data Has Become Indispensable in SMEs Too,” The Conversation, January 15, 2024.
•  Roy, P., Pellegrin-Boucher, E. (2024), “Building a coopetitive business model: The case of Montparnasse Tower in Paris”, International Journal of Arts Management, 26, 2, 43–54, HCERES B, CNRS 3, FNEGE 3
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D., Gupta S. (2023), “On the Edge of Big Data: Drivers and Barriers to Data Analytics Adoption in SMEs,”Technovation,127, HCERES A, CNRS 2, FNEGE 2.
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D. (2023), “Is it surprising that SMEs are leveraging big data? A study on its use in marketing and innovation,” in*Management and Marketing of Wine 2*, ISTE Éditions, Paris.

Features:

• Master's Degree in Management and Business Development.
• Master's Degree in Management and Business Development (Online Program).
• Co-Director of the Master's Program in Management and Business Development.

Searches:

• Innovation Management.
• Innovative business models and management of cultural and creative enterprises.
• Management of alliances, partnerships, and coopetition.
• Inclusive and empathetic leadership.

SKEMA Business School

• Master's Degree in Business and Management (1991–1994)

University of Montpellier

• Aggregation in Economics and Management, Marketing (2002)
• Master of Science in Management (2001–2002)
• Ph.D., Strategy (2002–2006)
• Qualification to Supervise Research (HDR) in Management Sciences (2015)