Member – PELLEGRIN butcher Estelle

• ROY, P., & PELLEGRIN-BOUCHER, E. (January 1, 2025). Business Model Innovation in Creative and Cultural Industries. Routledge, https://hal.science/hal-05421869
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D. (2024), "Big data, AI, ChatGPT... Data has become essential in SMEs too," The Conversation, January 15, 2024.
•  Roy, P., Pellegrin-Boucher E. (2024), “Building a coopetitive business model: The case of Montparnasse Tower in Paris,” International Journal of Arts Management, 26, 2, 43-54, HCERES B, CNRS 3, FNEGE 3
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D., Gupta S. (2023), “On the edge of Big Data: Drivers and barriers to data analytics adoption in SMEs,”Technovation,127, HCERES A, CNRS 2, FNEGE 2.
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D. (2023), "Would it be surprising to use Big Data in SMEs? A study on its uses in marketing and innovation" inManagement et Marketing du Vin 2, ISTE éditions, Paris.

Functions:

• Master's Degree in Management and Business Development.
• Master's Degree in Management and Business Development E-Learning.
• Co-director of the Master's program in Management and Business Development.

Searches:

• Innovation management.
• Innovative business models and management of cultural and creative enterprises.
• Management of alliances, partnerships, and coopetition.
• Inclusive and empathetic management.

SKEMA Business School

• Master's Degree, Business and Management (1991–1994)

University of Montpellier

• Certificate in Economics and Management, Marketing (2002)
• Master's Degree in Management Sciences (2001–2002)
• PhD, Strategy (2002–2006)
• Qualification to supervise research (HDR) in Management Sciences (2015)