Member - PELLEGRIN boucher Estelle

• Justy T., Pellegrin-Boucher E., Granata J., Lescop D.(2024), "Big data, AI, ChatGPT... In SMEs too, data has become inescapable", The ConversationJanuary 15, 2024.
•  Roy, P., Pellegrin-Boucher E. (2024), "Building a coopetitive business model: The case of Montparnasse Tower in Paris", International Journal of Arts Management26, 2, 43-54, HCERES B, CNRS 3, FNEGE 3
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D., Gupta S. (2023), "On the edge of Big Data: Drivers and barriers to data analytics adoption in SMEs", Technovation, 127, HCERES A, CNRS 2, FNEGE 2.
• Justy T., Pellegrin-Boucher E., Granata J., Lescop D. (2023), "Would it be surprising to exploit Big Data in SMEs? Une étude sur les usages en marketing et en innovation" in Management et Marketing du Vin 2, ISTE éditions, Paris.
• JAOUEN, A.; PELLEGRIN-BOUCHER E. (2021), "Commercial Coopetition: Forms, Tensions and Perspective of Management", 26, 2, Management International, HCERES A, CNRS 3, FNEGE 2.
• PELLEGRIN-BOUCHER, E ; ROY, P (2019), " Dynamique de la coopétition commerciale avec appels d'offres. Le cas des cabinets d'architecte", Management International, 23, 2, 115-126, HCERES A, CNRS 3, FNEGE 2
• PELLEGRIN-BOUCHER, E; LE ROY, F; GURAU C. (2018), "Managing selling coopetition. The case of the ERP industry", European Management Review, 15, 1, 37-56 HCERES A, CNRS 2, FNEGE 2
• SERAN, T. ; PELLEGRIN-BOUCHER E.; GURAU C. (2016), "The management of coopetitive tensions within multi-unit organizations", Industrial Marketing Management, 53: 31-41, CNRS 2, FNEGE, 2

• PELLEGRIN-BOUCHER E, ROY P. (2020), "Innovation within the cultural and creative industries", WILEY Editions, London
• PELLEGRIN-BOUCHER E, ROY P. (2019), "Innover dans les industries créatives", Coordination d'un ouvrage collectif, ISTE Editions, Paris
• BLAVET L, PELLEGRIN-BOUCHER E, LE ROY F. (2019), "Unleashing the power of alliances and partnerships. The role of alliance managers", EMS Editions.
• PELLEGRIN-BOUCHER, E (2010), "La coopétition : enjeux et stratégies", Hermes Publishing, Éditions Lavoisier, Paris
• PELLEGRIN-BOUCHER E, ROY P. (2020), "Innovation and coopetition within architecture agencies", in Innovation within cultural and creative industries, Wiley editions, London.
• PELLEGRIN-BOUCHER E, ROY P. (2019), "Innovation and coopetition. Le cas des agences d'architecture", in L'innovation dans les ICC, ISTE éditions, Paris.
• PELLEGRIN-BOUCHER E, ROY P. (2017), "La coopétition comme source d'innovations: le cas des cabinets d'architectes", in L'innovation managériale. Les multiples voies d'une spirale virtueuse, edited by Sophie Mignon, EMS éditions.

Functions :

• Master 1 Management and Business Development.
• Master 2 Management and Business Development E-Learning.
• Co-director of the Master in Management and Business Development.

Research :

• Innovation management.
• Innovative business models and management of cultural and creative enterprises.
• Management of alliances, partnerships and coopetition.
• Inclusive and empathetic management.

SKEMA Business School

• Master, Business and Management (1991 - 1994)

University of Montpellier

• Agrégation in Economics and Management, Marketing (2002)
• DEA in Management Sciences (2001 - 2002)
• PhD, Strategy (2002 - 2006)
• Habilitation to Supervise Research (HDR) in Management Sciences (2015)