Member – Josselin MASSON

Garcia, K., Rodhain, A., Gourmelen, A., & Masson, J. (2024).Food accessibility: An approach based on the experiences of students living away from home. Research and Applications in Marketing.

Gourmelen, A., Rodhain, A., & Masson, J. (2022).Segmenting students based on their dietary balance and culinary skills for better support on campus. Marketing Decisions, 2022/4 (No. 108).

Celhay, F., Cheng, P., Masson, J., & Li, W. (2020).Package Graphic Design and Communication Across Cultures: An Investigation of Chinese Consumers’ Interpretation of Imported Wine Labels. International Journal of Research in Marketing, 37(1), 28-43.

Masson, J., Sanchez, C., & Celhay, F. (2017).Is "Mianzi" the Only Face of Chinese Imported-Wine Consumers? A Typology of Chinese Imported-Wine Consumers. International Journal of Market Research, 59(3), 343-365.

Masson, J. (2016).Wine brands in China: a study of Chinese consumers' perceptions of labels. Journal of Commercial Sciences, 11(4), 45-58.

Masson, J. (2015).Brand strategy in the wine sector: the impact of sensory elements on wine brand image. Journal of Marketing and Communication, 22(2), 89-104.

Masson, J., Garcia, K., & Celhay, F. (2020).Label Graphic Design as a Tool for Wine Brand Positioning. January 2020.

Josselin Masson is working on:

• Agri-food marketing
• Sensory marketing
• Use of experiments
• Main field of application: wine

University of Montpellier, PhD Management Sciences, 2010.