Member - MASSON Josselin

Garcia, K., Rodhain, A., Gourmelen, A., & Masson, J. (2024). L'accessibilité alimentaire: Une approche par l'expérience vécue des étudiants décohabitants. Marketing Research and Applications.

Gourmelen, A., Rodhain, A., & Masson, J. (2022). Segmenting students on the basis of their dietary balance and level of culinary elaboration for better support on campus. Décisions Marketing, 2022/4 (N° 108).

Celhay, F., Cheng, P., Masson, J., & Li, W. (2020). Package Graphic Design and Communication Across Cultures: An Investigation of Chinese Consumers' Interpretation of Imported Wine Labels. International Journal of Research in Marketing, 37(1), 28-43.

Masson, J., Sanchez, C., & Celhay, F. (2017). Is "Mianzi" the Only Face of Chinese Imported-Wine Consumers? A Typology of Chinese Imported-Wine Consumers. International Journal of Market Research, 59(3), 343-365.

Masson, J. (2016). Wine brands in China: a study of Chinese consumers' perception of labels. Revue des Sciences Commerciales, 11(4), 45-58.

Masson, J. (2015). Branding in the wine industry: the impact of sensory elements on wine brand image. Journal du Marketing et de la Communication, 22(2), 89-104.

Masson, J., Garcia, K., & Celhay, F. (2020). Label Graphic Design as a Tool for Wine Brand Positioning. January 2020.

Josselin Masson works on :

• Food marketing
• Sensorial marketing
• Experimentation
• Main field of application: wine

Université de Montpellier, PhD en Sciences de gestion, 2010.