Montpellier Research in Management

Member – SIADOU-MARTIN Beatrice

Information

Montpellier Management

Richter Space – Vendémiaire Street

34,000 Montpellier

Office B404

Email

Disciplinary Group 

Marketing

LinkedIn

HAL

Béatrice SIADOU-MARTIN is a professor of marketing (MOMA) at the University of Montpellier.   

RECENT PUBLICATIONS
  • Fort, Fatiha, Gilles Séré De Lanauze, and Béatrice Siadou-Martin. "How should food products be labeled for sustainability?"Management & Avenir Journal2 (2024): 67-92.
  •  Ferrandi J.M., Lichtlé M.C., Mione A., and Siadou-Martin B. (2024), “Food Upcycling: A Sustainable Business Model? Testing Consumer Willingness to Pay,” *Décisions Marketing*, No. 116, October–December 2024, Special Issue on Marketing and Sustainable Business Models
  • Thenoz E., Chouk I., Ferrandi J.M., Gonzalez C., Rowe F., and Siadou-Martin B. (2023), “The Adoption of Contact-Tracing Applications and the Integration of a Health Pass: A Prosocial Rationality in the Privacy Calculus?”, Journal of Global Information Management, vol. 31, no. 5, pp. 1–23.
  • Mani Z., Chouk I., Ferrandi J.M., Gonzalez C., and Siadou-Martin B. (2023), "Exploring factors of resistance to digital tracing solutions during the COVID-19 pandemic," Information Management System, No. 1, pp. 43-85.
WORKS

Book:

  • SIADOU-MARTIN, B., DIALLO, M. F., HEITZ-SPAHN, S., & DJELASSI, S. (January 27, 2025). Gaining a Better Understanding of Changes in Commerce. The Conversation France, 10.64628/AAK.6gj35tge9, https://hal.science/hal-05012003

Book chapter:

  • FERRANDI, J.-M., & SIADOU-MARTIN, B. (November 1, 2025). Service-oriented mobile apps: curiosity, action, and addiction in the face of food waste. In: Connected Mobility: Past and Present Uses. ISTE, https://hal.science/hal-05461496
FUNCTIONS AND RESEARCH

Functions:

  • Head of teaching, Bachelor's degree in Management, specializing in "Agri-Food Sales" (CVA).
  • Head of Teaching for the Master's Degree in Management, Agri-Food Sales and Marketing (MCVA).

Searches:

  • Value creation, purchasing and consumption practices, and relationship with the brand/retailer
  • Creating links between sellers and consumers, changing commercial practices, and impacts on commercial skills
  • Promote behavioral change, particularly through communication strategies
CURRICULUM VITAE

2013: Accreditation to supervise research
, University of Montpellier II.

2006: PhD Management Sciences
, University of Montpellier II.

2002: Master's degree in Management Sciences.