Member – SIADOU-MARTIN Beatrice

• Fort, Fatiha, Gilles Séré De Lanauze, and Béatrice Siadou-Martin. "What kind of labeling for the sustainability of food products?"Management & Avenir Journal2 (2024): 67-92.
• Thenoz E., Chouk I., Ferrandi J.M., Gonzalez C., Rowe F., and Siadou-Martin B. (2023), “The Adoption of Contact-Tracing Applications and the Integration of a Health Pass: A Prosocial Rationality in the Privacy Calculus?”, Journal of Global Information Management, vol. 31, no. 5, pp. 1–23.
• Mani Z., Chouk I., Ferrandi J.M., Gonzalez C., and Siadou-Martin B. (2023), "Exploring factors of resistance to digital tracing solutions during the COVID-19 pandemic," Système d’Information Management, no. 1, pp. 43-85.
• Arndt A., Poujol J., and Siadou-Martin B. (2021), “Retail disturbances: How should employees respond?”, European Journal of Marketing, vol. 55, no. 6, pp. 1701–1723.
• Siadou-Martin B. (2021), "Commercial innovation: a source of perpetual dynamism for consumer-business relations? Managing commercial innovation to rethink the contours of commercial exchange," Technology and Innovation, vol. 21, no. 6, DOI: 10.21494/ISTE.OP.2021.0592.
• Gonzalez C. and Siadou-Martin B. (2020), "Contribution to understanding social representations of food waste: An exploratory study through the press," Revue de l'Organisation Responsable, vol. 2, pp. 7-16.
• Chtourou A. and Siadou-Martin B. (2020), "Considering customers' emotional engagement to manage service incidents: the restaurant service experience," Gestion 2000, vol. 37, no. 3, pp. 111-128.
• Gonzalez C. and Siadou-Martin B. (2019), "Towards a clarification of the intrusiveness of service-oriented mobile applications: the case of food waste," Marketing Decisions, vol. 94, April-June, pp. 13-34, DOI: 10.7193/DM.094.13.34.
• Séré de Lanauze G. and Siadou-Martin B. (2019), “Dissonant cognitions: from psychological discomfort to behavior change?”, Journal of Consumer Marketing, vol. 36, no. 5, pp. 565–581, https://doi.org/10.1108/JCM-07-2017-2279
• Dianoux C., Heitz-Spahn S., Siadou-Martin B., Thevenot G., Yildiz H. (2019), “Nudge: A relevant communication tool adapted for agile innovation,” Journal of Innovation Economics & Management, vol. 28, no. 1, pp. 7–27.
• Sorio R. and Siadou-Martin B. (2019), "Rejection and adoption of innovation, an approach based on prospect theory: the case of low-alcohol wines?", Innovations, vol. 58, no. 1, pp. 161-167.
• Séré de Lanauze G. and Siadou-Martin B. (2018), "Towards a new communication approach for brands towards consumers: in search of humility," Projectics/Proyectica/Projectique, no. 3, pp. 103-117.

• Book coordination: Yildiz H., Heitz-Spahn S., and Siadou-Martin B., (2019), "(R)evolution in downtown commerce: from assessment to resilience?", Preface by Professor Filser, Nancy, Editions Universitaires de Lorraine, FNEGE-certified publication.
• Chouk I., Ferrandi J.M., Gonzalez C., Mani Z., and Siadou-Martin B. (2023), "Understanding user resistance to service-oriented mobile applications...: an intrusiveness-based approach," in "Mobile applications and societal challenges. A multidisciplinary approach," coord. H. Randrianasolo-Rakotobe and J.M. Ledjou, Editions L'Harmattan.
• Dianoux C., Heitz-Spahn S., Siadou-Martin B., and Thevenot G. (2022), "Ethics in healthcare and nudges: a possible compromise?" in "Social marketing and nudges," ed. K. Gallopel-Morvan and D. Crié, published by EMS Management & Société, certified by the FNEGE College and winner of the FNEGE 2022 prize for best collective research work.
• Ferrandi J.M., Gonzalez C., and Siadou-Martin B. (2021), "Digitalization: promoting socially responsible consumption? Focus on food consumption," in "Marketing for Sustainable Development: Rethinking Consumption Models," edited by S. Dekhili, Iste-Wiley Publishing.

Functions:

• Head of Teaching, Bachelor's Degree in Management, specializing in "Agri-Food Sales and Marketing" (CVA).
• Head of Teaching for the Master 2 in Management, Commerce, and Sales in the Agri-Food Industry (MCVA).

Searches:

• Value creation, purchasing and consumption practices, and relationship with the brand/retailer
• Creating links between sellers and consumers, changing commercial practices, and impacts on commercial skills
• Promote behavioral change, particularly through communication strategies

2013: Accreditation to supervise research
, University of Montpellier II.

2006: PhD Management Sciences
, University of Montpellier II.

2002: Master's degree in Management Sciences.