Montpellier Research in Management

Member – Beatrice Siadou-Martin

Information

Montpellier Management

Richter Space – Vendémiaire Street

34,000 Montpellier

Office B404

Email

Disciplinary Group 

Marketing

LinkedIn

HAL

Béatrice SIADOU-MARTIN is a professor of marketing at the University of Montpellier (MOMA).   

RECENT PUBLICATIONS
  • Fort, Fatiha, Gilles Séré De Lanauze, and Béatrice Siadou-Martin. “How Should Food Sustainability Be Labeled?”*Management & Avenir*2 (2024): 67–92.
  •  Ferrandi J.M., Lichtlé M.C., Mione A., and Siadou-Martin B. (2024), “Food Upcycling: A Sustainable Business Model? Testing Consumer Willingness to Pay,” *Décisions Marketing*, No. 116, October–December 2024, Special Issue on Marketing and Sustainable Business Models
  • Thenoz E., Chouk I., Ferrandi J.M., Gonzalez C., Rowe F., and Siadou-Martin B. (2023), “The Adoption of Contact-Tracing Applications and the Integration of a Health Pass: A Prosocial Rationality in the Privacy Calculus?”, Journal of Global Information Management, vol. 31, no. 5, pp. 1–23.
  • Mani Z., Chouk I., Ferrandi J.M., Gonzalez C., and Siadou-Martin B. (2023), “Exploring Factors Contributing to Resistance to Digital Tracing Solutions During the COVID-19 Pandemic,” *Système d’Information Management*, No. 1, pp. 43–85.
PUBLICATIONS

Book:

  • SIADOU-MARTIN, B., DIALLO, M. F., HEITZ-SPAHN, S., & DJELASSI, S. (January 27, 2025). Gaining a Better Understanding of Changes in Trade. The Conversation France, 10.64628/AAK.6gj35tge9, https://hal.science/hal-05012003

Book chapter:

  • FERRANDI, J.-M., & SIADOU-MARTIN, B. (November 1, 2025). Service-oriented mobile apps: curiosity, action, and addiction in the face of food waste. In: Connected Mobility: Past and Present Uses. ISTE, https://hal.science/hal-05461496
FEATURES AND SEARCHES

Features:

  • Academic Coordinator, Bachelor’s Degree in Management, “Agri-Food Sales and Marketing” track (CVA).
  • Academic Director of the Master’s 2 Program in Management, Business, and Sales in the Agri-Food Industry (MCVA).

Searches:

  • Value creation, purchasing and consumption habits, and relationship with the brand/retailer
  • Building connections between sellers and consumers, changes in business practices, and their impact on sales skills
  • Promote behavioral change, particularly through communication strategies
JOURNEY

2013: Qualification to Supervise Research
, University of Montpellier II.

2006: PhD Management Sciences
, University of Montpellier II.

2002: D.E.A. (Diploma of Advanced Studies) in Business Administration.