Member – VIDAL David

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Marketing

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HAL

David VIDAL is a Senior Lecturer at the University Institute of Technology (IUT) in Montpellier.

recent publications
  •  ROQUES P., VIDAL D., NOURRIT-LUCAS D., NOY C., CASES A.-S. (March 1, 2025). The paradox of privacy protection: an in-vivo longitudinal study in a context of digital surveillance. Journal of Marketing Trends, 10 (1), 37-69, https://hal.science/hal 05365520
  • SAUCEDE, F., & VIDAL, D. (2024). Platform openness and value: The mediating effect of user interaction and psychological distance. *International Journal of Retail & Distribution Management*, 52(9), pp. 856–874
works

functions and research

Teaches marketing and purchasing licenses (Bachelor's degree), project methodology (Bachelor's degree), strategic marketing (Associate's degree), and commercial studies and research (High school diploma).

route
  • 2010: Qualification as Associate Professor
  • 2004–2009: PhD Management Sciences (Montpellier 2 University)
  • 2003–2004: Master's degree in Management Sciences (Montpellier 2 University)
  • 2002–2003: Master's degree in Agricultural Economics and Management (University of Montpellier 3)
  • 2001–2002: Bachelor's degree in Economics and Social Sciences, majoring in Agricultural Economics (Montpellier 3 University)
  • 2000–2001: Semester at the University of Groningen, Netherlands
  • 1998–2000: Technical University Diploma in Marketing (Montpellier University Institute of Technology)