Montpellier Research in Management

Member – VIDAL David

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Marketing

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David VIDAL is a Senior Lecturer at the University Institute of Technology (IUT) in Montpellier.

recent publications
  • SIADOU-MARTIN B., VIDAL D., POUJOL J.F. and TANNER J.F. (2017), Salespeople, Fairness, and Buyer Satisfaction: What about Emotions?,Journal of Business-to-Business Marketing, 24 (3), pp. 221-233 (CNRS: 4; Fnege: 4; AERES: C).
  • VIDAL D. FENNETEAU H. and PACHE G. (2016), Should I stay or should I go? Customers’ reactions faced with the deterioration of a business Relationship,Journal of Business and Industrial Marketing, 31 (1), pp. 47-58 (CNRS: 3; Fnege: 3; AERES: B)
  • SIADOU-MARTIN B., PELLAT G., VIDAL D., and POUJOL F. (2014), Supplier relations: the imperative of multichannel marketing and emotion management,Management & Avenir, 72, pp. 177–199 (CNRS: 4; Fnege: 4; AERES: C).
  • VIDAL D. (2014), Eye for an Eye: Examining Retaliation in Business-to-Business Relationships,European Journal of Marketing, 48(1/2) (CNRS: 3; Fnege: 3; AERES: B).
  • POUJOL F., SIADOU-MARTIN B., PELLAT G. and VIDAL D. (2013), The impact of salespeople’s relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships,Journal of Retailing and Consumer Services, 20 (5), pp. 429–438 (CNRS: 3; Fnege: 3; AERES: B).
  • VIDAL D. and FENNETEAU H. (2013), Negative critical incidents and supplier response: an exploratory study,Management & Avenir, 64, pp. 15-34 (CNRS: 4; Fnege: 4; AERES: C).
  • VIDAL D. (2012), Does Loyalty Make Customers Blind? The Impact of Relationship Quality on Channel Members’ Attributions and Behaviors Following Negative Critical Incidents,Journal of Business-to-Business Marketing, 19 (2), pp. 97-128 (CNRS: 4; Fnege: 4; AERES: C).
works

functions and research

Teaches marketing and purchasing licenses (Bachelor's degree), project methodology (Bachelor's degree), strategic marketing (Associate's degree), and commercial studies and research (High school diploma).

route
  • 2010: Qualification as Associate Professor
  • 2004–2009: PhD Management Sciences (Montpellier 2 University)
  • 2003–2004: Master's degree in Management Sciences (Montpellier 2 University)
  • 2002–2003: Master's degree in Agricultural Economics and Management (University of Montpellier 3)
  • 2001–2002: Bachelor's degree in Economics and Social Sciences, majoring in Agricultural Economics (Montpellier 3 University)
  • 2000–2001: Semester at the University of Groningen, Netherlands
  • 1998–2000: Technical University Diploma in Marketing (Montpellier University Institute of Technology)