Member – David Vidal

Information

Email

Disciplinary Group 

Marketing

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HAL

David VIDAL is an associate professor at the Montpellier University Institute of Technology (IUT).

recent publications
  •  ROQUES, P., VIDAL, D., NOURRIT-LUCAS, D., NOY, C., CASES, A.-S. (March 1, 2025). The paradox of privacy protection: an in-vivo longitudinal study in a context of digital surveillance. Journal of Marketing Trends, 10 (1), 37–69, https://hal.science/hal 05365520
  • SAUCEDE, F., and VIDAL, D. (2024). “Platform Openness and Value: The Mediation Effect of User Interaction and Psychological Distance,” *International Journal of Retail & Distribution Management*, 52 (9), pp. 856–874
books

Functions and Research

Teaches courses in Marketing and Purchasing (L3), Project Methodology (L3), Strategic Marketing (L2), and Business Studies and Research (L1).

course
  • 2010: Qualified as an Associate Professor
  • 2004–2009: PhD Management Sciences (University of Montpellier 2)
  • 2003–2004: Master’s Degree in Management Sciences (University of Montpellier 2)
  • 2002–2003: Master’s Degree in Applied Economics (AES), with a concentration in AGE (University of Montpellier 3)
  • 2001–2002: Bachelor’s degree in AES with a concentration in AGE (University of Montpellier 3)
  • 2000–2001: Semester at the University of Groningen, Netherlands
  • 1998–2000: DUT in Marketing Techniques (Montpellier University Institute of Technology)