Member – Andrea Gourmelen

• Gourmelen, A., Guillemot, S., Malas, Z., & Dyen, M. (2024). Segmenting older adults based on their risk of malnutrition: combining an attitude-focused approach with a behavioral approach. *Marketing Decisions*, 114, 35–64
• Garcia K., Rodhain A., Gourmelen A., and Masson J. (2024) Food Accessibility: An Approach Based on the Real-Life Experiences of Students Living Away from Home, Research and Applications in Marketing, Online First: https://doi.org/10.1177/07673701241247629
•  Dyen M., Gourmelen A., Guillemot S., Malas Z., and Tamaro A. (2023), “Fostering healthy aging through understanding food coping strategies,” European Journal of Marketing, 57(9), 2572–2591. https://doi.org/10.1108/EJM-11-2020-0845
• Dyen M., Gourmelen A., Guillemot S., Malas Z., and Tamaro A. (2023), “Fostering healthy aging through understanding food coping strategies,” European Journal of Marketing, 57(9), 2572–2591. https://doi.org/10.1108/EJM-11-2020-0845

University of Montpellier
, Qualification to Supervise Research (HDR), Management Sciences (2024)

Qualification for the position of associate professor, CNU Section 06 – Management Sciences(2014)

IAE de Bretagne Occidentale
PhD Management Sciences, Marketing Research (2013)

University of Western Brittany
Master’s Degree, Service Marketing (2009)
Master’s Degree, Management Sciences (2008)
Bachelor’s Degree, Law (2007)