Member – GOURMELEN Andrea
Andréa GOURMELEN is a senior lecturer at the University of Montpellier.
recent publications
Gourmelen, A., Rodhain, A., & Masson, J.(2022).Segmenting students based on their dietary balance and culinary skills for better support on campus.Marketing Decisions, 2022/4 (No. 108).
Balbo, L., & Gourmelen, A.(2022).Considering the future consequences of one's diet: definition, measurement, and further exploration of the concept.Marketing Decisions, 2022/3 (No. 107).
Guillemot, S., & Gourmelen, A.(2017).When companies embrace digital death, who are the potential consumers?Revue française de gestion, 2017/1 (No. 262).
Gourmelen, A., & Lallement, J.(2016).Proposal for a typology of food shoppers based on their relationship with time and technology.Management & Avenir, 2016/7 (No. 89).
Gourmelen, A., Guillemot, S., Privat, H., Urien, B., & Le Gall-Ely, M.(2014).Recruiting and retaining retired volunteers by associations.Marketing Decisions, 2014/1 (No. 73).
works
Gourmelen, A.(2017).7. Improving students' eating habits: what are the challenges for public authorities? InWhat to eat? La Découverte.
functions and research
route
University of Montpellier
Qualification to supervise research (HDR), Management Sciences (2024)
Qualification for the position of associate professor, CNU Section 06 – Management Sciences(2014)
IAE de Bretagne Occidentale
PhD Management Sciences, Marketing Research (2013)
University of Western Brittany
Master's degree, Service Marketing (2009)
Master's degree, Management Sciences (2008)
Bachelor's degree, Law (2007)