Member – Andrea GOURMELEN
Andréa GOURMELEN is a Senior Lecturer (HDR) at the University of Montpellier.
recent publications
- Gourmelen, A., Guillemot, S., Malas, Z., and Dyen, M. (2024) “Segmenting Older Adults Based on Their Risk of Malnutrition: Combining an Attitude-Centered Approach with a Behavioral Approach,” Décisions Marketing, 114, 35–64
- Garcia, K., Rodhain, A., Gourmelen, A., and Masson, J. (2024) “Food Accessibility: An Approach Based on the Real-Life Experiences of Students Living Away from Home,” *Research and Applications in Marketing*, Online First: https://doi.org/10.1177/07673701241247629
- Dyen, M., Gourmelen, A., Guillemot, S., Malas, Z., and Tamaro, A. (2023), “Fostering healthy aging through understanding food coping strategies,” European Journal of Marketing, 57(9), 2572–2591. https://doi.org/10.1108/EJM-11-2020-0845
- Dyen, M., Gourmelen, A., Guillemot, S., Malas, Z., and Tamaro, A. (2023), “Fostering healthy aging through understanding food coping strategies,” European Journal of Marketing, 57(9), 2572–2591. https://doi.org/10.1108/EJM-11-2020-0845
books
Functions and Research
course
University of Montpellier
, Qualification to Supervise Research (HDR), Management Sciences (2024)
Qualification for the position of associate professor, CNU Section 06 – Management Sciences(2014)
IAE de Bretagne Occidentale
PhD ,PhD Management Sciences, Marketing Research (2013)
University of Western Brittany
Master’s Degree, Service Marketing (2009)
Master’s Degree, Management Sciences (2008)
Bachelor’s Degree, Law (2007)
