Member - GOURMELEN Andrea
Andréa GOURMELEN is a senior lecturer at the University of Montpellier.
recent publications
Gourmelen, A., Rodhain, A., & Masson, J. (2022). Segmenting students on the basis of their dietary balance and level of culinary elaboration for better support on campus. Décisions Marketing, 2022/4 (N° 108).
Balbo, L., & Gourmelen, A. (2022). La considération des conséquences futures de son alimentation: définition, mesure et approfondissement du concept. Décisions Marketing, 2022/3 (N° 107).
Guillemot, S., & Gourmelen, A. (2017). When companies seize digital death, who are the potential consumers?". Revue française de gestion, 2017/1 (No. 262).
Gourmelen, A., & Lallement, J. (2016). Proposing a typology of food buyers according to their relationship to time and technology. Management & Avenir, 2016/7 (N° 89).
Gourmelen, A., Guillemot, S., Privat, H., Urien, B., & Le Gall-Ely, M. (2014). Recruitment and retention of retired volunteers by associations. Décisions Marketing, 2014/1 (No. 73).
works
Gourmelen, A. (2017). 7. Improving students' eating behaviors: what's at stake for public authorities?. In Que manger? La Découverte.
functions and research
route
University of Montpellier
Habilitation to direct research (HDR), Management sciences (2024)
Qualification as Senior Lecturer, Section CNU 06 - Management Sciences (2014)
IAE de Bretagne Occidentale
PhD en sciences de gestion, Recherche en marketing (2013)
Université de Bretagne Occidentale
Master's degree, Services Marketing (2009)
Master's degree, Management Sciences (2008)
Bachelor's degree, Law (2007)