Member – Andrea GOURMELEN

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Marketing

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Andréa GOURMELEN is a Senior Lecturer (HDR) at the University of Montpellier.

recent publications
  • Gourmelen, A., Guillemot, S., Malas, Z., and Dyen, M. (2024) “Segmenting Older Adults Based on Their Risk of Malnutrition: Combining an Attitude-Centered Approach with a Behavioral Approach,” *Décisions Marketing*, 114, 35–64
  • Garcia, K., Rodhain, A., Gourmelen, A., and Masson, J. (2024) “Food Accessibility: An Approach Based on the Real-Life Experiences of Students Living Away from Home,” *Research and Applications in Marketing*, Online First: https://doi.org/10.1177/07673701241247629
  •  Dyen, M., Gourmelen, A., Guillemot, S., Malas, Z., and Tamaro, A. (2023), “Fostering healthy aging through understanding food coping strategies,” European Journal of Marketing, 57(9), 2572–2591. https://doi.org/10.1108/EJM-11-2020-0845
  • Dyen, M., Gourmelen, A., Guillemot, S., Malas, Z., and Tamaro, A. (2023), “Fostering healthy aging through understanding food coping strategies,” European Journal of Marketing, 57(9), 2572–2591. https://doi.org/10.1108/EJM-11-2020-0845
books

Functions and Searches

course

University of Montpellier
, Qualification to Supervise Research (HDR), Management Sciences (2024)

Qualification for the position of associate professor, CNU Section 06 – Management Sciences(2014)

IAE de Bretagne Occidentale
Master’s degree (PhD ) in Management Sciences, Marketing Research (2013)

University of Western Brittany
Master’s Degree, Service Marketing (2009)
Master’s Degree, Management Sciences (2008)
Bachelor’s Degree, Law (2007)