Member – MUSSOL Sarah

• Mussol S, Folcher P (2020) Orchestration and design of a connected environment: what role for the user?, Management of Organizational Technologies, Presses des Mines
• Mussol, S., Aurier, P., & Séré de Lanauze, G. (2019). Developing in-store brand strategies and relational expression through sales promotions. Journal of Retailing and Consumer Services, Vol. 47, pp. 241–250. CNRS 3

• Folcher, P., Mussol, S., & N’Goala, G. (2019). Rethinking the customer in a connected world. In Customer Relations 4.0, ISTE Publishing.
• Maes, A. & Mussol, S. (2019) Challenges of the e-tourism barometer for excellence in tourism marketing. In Connected systems, data, and the digital economy in the French-speaking world, L’Harmattan

Functions:

• Assistant Director in charge of Training and Studies.
• Head of teaching for M1 CVI and M2 CVI.

Searches:

• Marketing.

PhD in Management PhD .