Montpellier Research in Management

Member - MUSSOL Sarah

Information

Montpellier Management

Espace Richter - Rue Vendémiaire

34 000 Montpellier

Office B516

Contact

Disciplinary Group 

Marketing

LinkedIn

HAL

Sarah MUSSOL is Senior Lecturer at the University of Montpellier.

RECENT PUBLICATIONS
  • Mussol S, Folcher P (2020) Orchestration et agencement d'un environnement connecté : quelle place pour l'utilisateur, Management des technologies organisationnelles, Presses des Mines
  • Mussol, S., Aurier, P. & Séré de Lanauze, G. (2019) Developing in-store brand strategies and relational expression through sales promotions. Journal of Retailing and Consumer Services, Vol. 47, pp. 241-250 CNRS 3
WORKS
  • Folcher, P., Mussol, S. & N'Goala, G. (2019) Rethinking the customer in a connected world. In Relation Client 4.0, Editions ISTE
  • Maes, A. & Mussol, S. (2019) Enjeux du baromètre e-tourisme pour l'excellence en marketing touristique. In Systèmes connectés, données et économie numérique dans l'espace francophone, L'Harmattan.
FUNCTIONS AND RESEARCH

Functions :

  • Deputy Director in charge of Training and Research.
  • Responsible for M1 CVI, M2 CVI.

Research :

  • Marketing.
TRAIL

PhD Management sciences.