Member – N’GOALA Gilles

• Junaid M., Goudarzi K., Faisal Rasheed M., and N’Goala G. (2024), Conceptualization and validation of customer participation in health care: a study on chronic illnesses management. Journal of Services Marketing, 35, 5, 
• N’Goala G. and Mencarelli R. (2024),Marketingand politics: a happy marriage? Marketing Decisions, 113, 5–16.
• Mencarelli R. and N’Goala G. (2023), Editorial: The place and nature of managerial contributions in marketing research: the case ofDécisions Marketing, DécisionsMarketing, 111, 5–10.
• Collin-Lachaud I. and N’Goala G. (2023), Editorial:Marketing Decisions, 30 years of research into marketing decision-making: review and outlook, Marketing Decisions, 110, 5–14.
• N’Goala G. and Collin-Lachaud I. (2023),Editorial: An incongruous trip tothe Consumer Electronics Show(CES) in Las Vegas, Marketing Decisions, 109, 5-12.
• Collin-Lachaud I. and N’Goala G. (2022), Editorial: Community service platform or how to improve the contributor experience at Décisions Marketing, Décisions Marketing, 107, 5–11. 
• N’Goala G. and Collin-Lachaud I. (2022), Editorial: Should and can communication be controlled? Marketing Decisions, 106, 5-11. 
• N’Goala G. and Collin-Lachaud I. (2022), Editorial: Marketing and influence: in search of lost legitimacy, Marketing Decisions, 105, 5-11. 
• Collin-Lachaud I. and N’Goala G. (2021), Editorial: Marketing and well-being, Marketing Decisions, 103, 5-9.
• Cauchard L. and N’Goala G. (2021), “Digital inclusion: getting closer to users for more effective strategies,” in B. Mocquet, C. Pélissier, and S. Cotreaux (eds.), Revue Management des Technologies Organisationnelles (MTO), Societal impacts and developments in organizational technology management, pp. 171–183.
• Kolli I, Laurent S, Cohard P, N’Goala G (2020) Placing citizens at the heart of the Smart City, Management des Technologies Organisationnelles, Presses des Mines, Vol. 10, pp. 14–33.
• Audrey Portes, Gilles N’Goala, Anne-Sophie Cases (2020), Digital transparency: dimensions, antecedents, and consequences on customer relationship quality, Marketing Research and Applications, First Published August 18, 2020, CNRS 2.
• Matthieu Mifsud, Mathieu Molines, Anne-Sophie Cases, Gilles N’Goala (2019), It’s MY health care program: Enhancing patient adherence through psychological ownership; Social Science & Medicine, Volume 232, July 2019, Pages 307-315. CNRS 1
• Morrongiello Caroline, Gilles N’Goala, and Dominique Kreziak (2017), Customer empowerment as a source of customer engagement, International Studies on Management & Organization, 47, 1-27. CNRS 3
• Mifsud Matthieu, Anne-Sophie Cases, and Gilles N’Goala (2015), Service appropriation: how do customers make the service their own? Journal of Service Management, 26, 5, 706-725. CNRS 4.

• Gilles N’Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz (2019), “Augmented Customer Strategy: Customer Relations Reinvented in the Digital Age,” Iste Editions, Ltd. London, 314 p.
• English edition: Gilles N’Goala, Virginie Pez-Perard, Isabelle Prim-Allaz (2019), Augmented Customer Strategy: CRM in the Digital Age, ISBN: 978-1-786-30372-1, May 2019, Wiley-ISTE, 326 Pages.

Functions:

• Professor at Montpellier Management.
• Director of Montpellier Research in Management.
• Co-holder of the cit.us chair on smart cities.
• Co-editor-in-chief of Décisions Marketing magazine.

Searches:

• Customer relationship management.
• Marketing, innovation, and connected objects.
• Marketing of services (health, tourism, banking).
• Marketing and Corporate Social Responsibility.
• Ethics and CRM.
• Smart cities and connected objects.

• 1993–1994: Master's degree in Management Sciences – University of Montpellier.
• 1995–2000: PhD Marketing (Ph.D.) – IAE Montpellier.
• 2000–2006: Professor at EDHEC (Nice campus).
• 2004: Graduate of the ITP – International Teacher Program, Stockholm School of Economics, Sweden (January & July 2004).
• 2006-2009: Lecturer at the Montpellier University Institute of Technology, Marketing Techniques Department.
• 2008: Accreditation to supervise research (HDR): "Improving relations between consumers and brands," defended at Montpellier 2 University on October 24, 2008.
• 2009: External certification in Higher Education in Management Sciences.
• 2009–2011: Professor at IAE Savoie Mont Blanc.
• Since September 2011: Professor at the Montpellier Management Institute (MoMa).
• 2014–2020: Vice President, then President of the French Marketing Association (AFM).