Member – N’GOALA Gilles

• MENCARELLI, R., & NGOALA, G. (September 3, 2025). Marketing: The Science of Dreams. Marketing Decisions, No. 119 (3), 5–12, 10.3917/dm.119.0005, https://hal.science/hal05488539
• NGOALA, G., & MENCARELLI, R. (July 8, 2025). Marketing Challenges in the Face of Rising Living Costs: Toward Price Sustainability for Consumers and Businesses. Décisions Marketing, No. 118 (2), 5–12, 10.3917/dm.118.0005, https://hal.science/hal 05418678
• JAMMES, J., FOLCHER, P., & NGOALA, G. (July 2025). Social acceptability of innovation: A systematic literature review and future research directions. Technological Forecasting and Social Change, 216, 124131, 10.1016/j.techfore.2025.124131, https://hal.science/hal-05403338
• MENCARELLI, R., & NGOALA, G. (January 1, 2025). The journal Décisions Marketing in figures: an analysis covering the period 2020–2024. Décisions Marketing, No. 117 (1), 5–14, 10.3917/dm.117.0005, https://hal.science/hal-05488555
• Junaid M., Goudarzi K., Faisal Rasheed M., and N’Goala G. (2024), Conceptualization and validation of customer participation in health care: a study on chronic illnesses management. Journal of Services Marketing, 35, 5, 
• N’Goala G. and Mencarelli R. (2024),Marketingand politics: a happy marriage? Marketing Decisions, 113, 5–16.
• Mencarelli R. and N’Goala G. (2023), Editorial: The place and nature of managerial contributions in marketing research: the case ofDécisions Marketing, DécisionsMarketing, 111, 5–10.
• Collin-Lachaud I. and N’Goala G. (2023), Editorial:Marketing Decisions, 30 years of research into marketing decision-making: review and outlook, Marketing Decisions, 110, 5–14.
• N’Goala G. and Collin-Lachaud I. (2023),Editorial: An incongruous trip tothe Consumer Electronic Show(CES) in Las Vegas, Marketing Decisions, 109, 5-12.

Works:

• NGOALA G., SCHERRER F. P., DURIF F. (August 5, 2025). The Smart and Resilient City. Wiley, 10.1002/9781394393541, https://hal.science/hal-05403377
• NGOALA G., PAULHIAC SCHERRER F., DURIF F. (January 2025). Smart Cities or Smart Lives. ISTE Group, 10.51926/ISTE.9781836120155, https://hal.science/hal 05403356

Book chapters:

•  GONCALVES, O., LACAN, C., & NGOALA, G. (2025). Smart culture: immersion, co-creation, and public engagement. In: Smart City: The Intelligent City. https://hal.science/hal-05485233
•  PORTES, A., & NGOALA, G. (January 1, 2025). Reassuring. In: Smart Cities or Smart Lives. 69–90, https://hal.science/hal-05488673

Functions:

• Professor at Montpellier Management.
• Director of Montpellier Research in Management.
• Co-holder of the cit.us chair on smart cities.
• Co-editor-in-chief of the journal Décisions Marketing.

Searches:

• Customer relationship management.
• Marketing, innovation, and connected objects.
• Marketing of services (health, tourism, banking).
• Marketing and Corporate Social Responsibility.
• Ethics and CRM.
• Smart cities and connected objects.

• 1993–1994: Master's degree in Management Sciences – University of Montpellier.
• 1995–2000: PhD Marketing (Ph.D.) – IAE Montpellier.
• 2000–2006: Professor at EDHEC (Nice campus).
• 2004: Graduate of the ITP – International Teacher Program, Stockholm School of Economics, Sweden (January & July 2004).
• 2006-2009: Lecturer at the Montpellier University Institute of Technology, Marketing Techniques Department.
• 2008: Accreditation to supervise research (HDR): "Improving relations between consumers and brands," defended at Montpellier 2 University on October 24, 2008.
• 2009: External certification in Higher Education in Management Sciences.
• 2009–2011: Professor at IAE Savoie Mont Blanc.
• Since September 2011: Professor at the Montpellier Management Institute (MoMa).
• 2014–2020: Vice President, then President of the French Marketing Association (afm).