Member – Gilles N’GOALA

• MENCARELLI, R., & NGOALA, G. (September 3, 2025). Marketing: The Science of Dreams. Décisions Marketing, No. 119 (3), 5–12, 10.3917/dm.119.0005, https://hal.science/hal05488539
• NGOALA G., MENCARELLI R. (July 8, 2025). Marketing Challenges in the Face of Rising Living Costs: Toward Price Sustainability for Consumers and Businesses. Décisions Marketing, No. 118 (2), 5–12, 10.3917/dm.118.0005, https://hal.science/hal 05418678
• JAMMES, J., FOLCHER, P., & NGOALA, G. (July 2025). Social acceptability of innovation: A systematic literature review and future research directions. Technological Forecasting and Social Change, 216, 124131, 10.1016/j.techfore.2025.124131, https://hal.science/hal-05403338
• MENCARELLI, R., & NGOALA, G. (January 1, 2025). The journal Décisions Marketing in figures: an analysis covering the period 2020–2024. Décisions Marketing, No. 117 (1), 5–14, 10.3917/dm.117.0005, https://hal.science/hal-05488555
• Junaid M., Goudarzi K., Faisal Rasheed M., and N’Goala G. (2024), “Conceptualization and validation of customer participation in health care: a study on chronic illness management.” Journal of Services Marketing, 35, 5, 
• N’Goala, G., & Mencarelli, R. (2024),“Marketingand Politics: A Happy Marriage?” *Décisions Marketing*, 113, 5–16.
• Mencarelli, R., & N’Goala, G. (2023), “Editorial: The Role and Nature of Managerial Contributions in Marketing Research: The Case ofDécisions Marketing,” DécisionsMarketing, 111, 5–10.
• Collin-Lachaud, I., & N’Goala, G. (2023), “Editorial:Décisions Marketing, 30 Years of Research on Marketing Decision-Making: A Review and Outlook,” Décisions Marketing, 110, 5–14.
• N’Goala, G., and Collin-Lachaud, I. (2023),“Editorial: An Unconventional Trip tothe Consumer Electronics Show(CES) in Las Vegas,” *Décisions Marketing*, 109, 5–12.

Books:

• NGOALA G., SCHERRER F. P., DURIF F. (August 5, 2025). The Smart and Resilient City. Wiley, 10.1002/9781394393541, https://hal.science/hal-05403377
• NGOALA G., PAULHIAC SCHERRER F., DURIF F. (January 2025). Smart Cities or Smart Lives. ISTE Group, 10.51926/ISTE.9781836120155, https://hal.science/hal 05403356

Book chapters:

•  GONCALVES, O., LACAN, C., & NGOALA, G. (2025). Smart culture: immersion, co-creation, and public engagement. In: Smart City: The Intelligent City. https://hal.science/hal-05485233
•  PORTES, A., & NGOALA, G. (January 1, 2025). Reassuring. In: Smart Cities or Smart Lives. 69–90, https://hal.science/hal-05488673

Features:

• Professor at Montpellier Management.
• Director of Montpellier Management Research.
• Co-holder of the cit.us Chair on Smart Cities.
• Co-editor-in-chief of the journal *Décisions Marketing*.

Searches:

• Customer Relationship Management.
• Marketing, innovation, and connected devices.
• Services marketing (healthcare, tourism, banking).
• Marketing and Corporate Social Responsibility.
• Ethics and CRM.
• Smart cities and connected devices.

• 1993–1994: Master’s Degree (DEA) in Management Sciences – University of Montpellier.
• 1995–2000: PhD Marketing (Ph.D.) – IAE Montpellier.
• 2000–2006: Professor at EDHEC (Nice campus).
• 2004: Graduate of the ITP (International Teacher Programme), class of the Stockholm School of Economics, Sweden (January & July 2004).
• 2006–2009: Lecturer at the Montpellier University Institute of Technology (IUT), Department of Marketing Techniques.
• 2008: Qualification to Supervise Research (HDR): “Improving Consumer-Brand Relationships,” defended at the University of Montpellier 2 on October 24, 2008.
• 2009: External Qualification in Higher Education in Management Sciences.
• 2009–2011: Professor at IAE Savoie Mont Blanc.
• Since September 2011: Professor at the Montpellier Management Institute (MoMa).
• 2014–2020: Vice President and then President of the French Marketing Association (AFM).