member – Pauline Folcher
Pauline Folcher is an Assistant Professor (Ph.D.) of Marketing and Co-holder of the Cit.Us Chair at the University of Montpellier
recent publications
- JAMMES, J., FOLCHER, P., & NGOALA, G. (July 2025). Social acceptability of innovation: A systematic literature review and future research directions. Technological Forecasting and Social Change, 216, 124131, 10.1016/j.techfore.2025.124131, https://hal.science/hal-05403338
works
Book chapter:
- MUSSOL, S., & FOLCHER, P. (June 2025). Chapter 7. Inhabiting. In: The Smart and Resilient City: Models and Ways of Life. ISTE Wiley, https://hal.science/hal-05268988
functions and research
Function
Assistant Professor of Management Science at the University of Montpellier, member of the Montpellier Research in Management (MRM) laboratory.
Research
His research focuses on marketing and examines consumer behavior in response to innovations, particularly in digital environments.
She is particularly interested in technology acceptance, user experience, and changes in consumer behavior.
route
University of Montpellier
PhD , PhD Management Sciences, Marketing Research (2015)
University of Montpellier
's Degree (DESS) Master's Degree in Marketing (2003)
University of Montpellier
, Master’s in Business Administration (2002)
University of Montpellier
, Bachelor of Business Administration (2001)
University of Montpellier
, DEUG in Applied Economics and Management (2000)