Member - GARCIA Karine

• Garcia K., Aurier P. and Rodhain A. (2017) Co-creating a wine: A dyadic approach to consumer experiential value and SME value creation, International Journal of Entrepreneurship & Small Business, vol.36, iss.3, 274-291. - CNRS 4
• Celhay F., Masson J., Garcia K., Folcher P. and Cohen J. (2017) Introducing a new product language: a comparative study of Bordeaux and Barossa wine labels, Marketing Research and Applications, vol. 32, iss. 2, 46-70. - CNRS 2
• Granata J., Geraudel M., Nicolosi A. and Garcia K. (2017) Understanding the evolution of coopetition among SMEs in a wine cluster: a social capital approach, International Journal of Entrepreneurship & Small Business, vol. 31, iss. 1. - CNRS 4

• Masson J., Garcia K., Celhay F. (2020) Label Graphic Design as a Tool for Wine Brand Positioning in Wine Management and Marketing Opportunities for Companies and Challenges for the Industry, Iste Editions.
• Garcia K., Granata J. and Laval B. (2014), Marathon Man: when collaborative everything guides innovation at Raidlight-Vertical. In J. Granata & P. Marquès Eds, Coopétition. Allying with your competitor and winning: 55-90. Pearson, Paris.
• Garcia K. et Rodhain A. (2015), Etudes et Recherches Commerciales 1. In Marques P. et Granata J. (eds), DUT TC 1ère année, Dunod, Paris.
  Garcia K. et Rodhain A. (2015), Etudes et Recherches Commerciales 2. In Marques P. et Granata J. (eds), DUT TC 1ère année, Dunod, Paris.
• Gallin S., Garcia K. and Joly C. (2015), Fondamentaux du Marketing. In Marques P. and Granata J. (eds), DUT TC 1ère année, Dunod, Paris.
• Garcia K. and Joly C. (2014), Marketing Opérationnel. In Marques P. and Granata J. (eds), DUT GEA 1ère année, Dunod, Paris.

His research focuses mainly on the wine and agri-food sectors. 

PhD in management sciences (2017)