Member – Karine Garcia

• Garcia K., Aurier P., and Rodhain A. (2017) Co-creating a wine: A dyadic approach to consumer experiential value and SME value creation, International Journal of Entrepreneurship & Small Business, vol. 36, iss. 3, 274–291. – CNRS 4
• Celhay F., Masson J., Garcia K., Folcher P., and Cohen J. (2017) Introducing a new product language: a comparative study of Bordeaux and Barossa wine labels, Marketing Research and Applications, vol. 32, iss. 2, 46-70. – CNRS 2
• Granata J., Geraudel M., Nicolosi A., and Garcia K. (2017) Understanding the evolution of coopetition among SMEs in a wine cluster: a social capital approach, International Journal of Entrepreneurship & Small Business, vol. 31, iss. 1. – CNRS 4

• Masson J., Garcia K., Celhay F. (2020) Label Graphic Design as a Tool for Wine Brand Positioning in Wine Management and Marketing Opportunities for Companies and Challenges for the Industry, Iste Editions.
• Garcia K., Granata J., and Laval B. (2014), Marathon Man: when collaboration drives innovation at Raidlight-Vertical. In J. Granata & P. Marquès Eds, Coopetition. Teaming up with your competitor and winning: 55-90. Pearson, Paris.
• Garcia K. and Rodhain A. (2015), Commercial Studies and Research 1. In Marques P. and Granata J. (eds), DUT TC 1st year, Dunod, Paris.
  Garcia K. and Rodhain A. (2015), Commercial Studies and Research 2. In Marques P. and Granata J. (eds), DUT TC 1st year, Dunod, Paris.
• Gallin, S., Garcia, K., and Joly, C. (2015), Fundamentals of Marketing. In Marques, P., and Granata, J. (eds), DUT TC 1st year, Dunod, Paris.
• Garcia K. and Joly C. (2014), Operational Marketing. In Marques P. and Granata J. (eds), DUT GEA 1st year, Dunod, Paris.

His research focuses mainly on the wine and agri-food sectors. 

PhD Management Sciences (2017)