Member – Marie-Christine Lichtle

• COTTET P., FERRANDI J.-M., LICHTLE M.-C., PLICHON V. (2025). Why are health guidelines not followed? The role of distance from illness and reactance to these guidelines. Journal of Health Economics and Management, 2 (43), 3-18, https://hal.science/hal-05368181
• Gallin S., Balbo L., and Lichtlé M.C. (2024), “When Social Support Increases Food Self-Efficacy: An Application to Online Weight-Loss Communities,”*Research and Applications in Marketing*, 39, 1, 9–39
• Ferrandi J.M., Lichtlé M.C., Mione A., and Siadou-Martin B. (2024), “Food Upcycling: A Sustainable Business Model? Testing Consumer Willingness to Pay,” *Décisions Marketing*, No. 116, October–December 2024, Special Issue on Marketing and Sustainable Business Models
• Hashish, Y., & Lichtlé, M.C. (2023), “The effects of telepresence on the perceived value of tourist destinations and travel intention,”*Journal of Marketing Trends*, 8, 2, 1–41.
• Cottet, P., Ferrandi, J.M., Lichtlé, M.C., and Plichon, V. (2023), “Why Do We Follow Health Guidelines During the COVID-19 Pandemic? Perceived Distance from the Disease: A New Framework for Understanding,” Management & Avenir, 134, April, 41–59.

Book chapter

• GUILLOU, E., LICHTLE, M.-C., PLICHON, V., & MIONE, A. (2025). How can we explain the rise of the secondhand luxury market among Millennials and Generation Z? In: Rewind / Fast forward, White Paper. EIML Paris / Cité du Luxe, https://hal.science/hal-05524529

Features:

Co-Director of Academic Programs for the Master’s 1 & 2 in Organizational Marketing and Communication.

Program Director for the Master's Program in Marketing and Sales.

Searches:

Consumer Behavior, Communication, Social Marketing.

PhD Management Sciences
University of Paris-Dauphine
1998

École Normale Supérieure de Cachan
Degree in Social and Economic Sciences
1988–1992