Member – Marie-Christine LICHTLE

• Gallin S., Balbo L., and Lichtlé M.C. (2024), When social support increases dietary self-efficacy: an application to online weight loss communities,Marketing Research and Applications, 39,1, 9-39
• Hashish Y. and Lichtlé M.C. (2023), The effects of telepresence on the perceived value of tourist destinations and travel intentions,Journal of Marketing Trends, 8, 2, 1-41.
• Cottet P., Lichtlé M.C. and Plichon V. (2023), Ferrandi J.M., Why do we comply with health guidelines during the COVID-19 pandemic? Perceived distance from the disease: a new interpretative framework,Revue Management & Avenir, 134, 2, April, 41-59. 
• Gallin S., Lichtlé M.C., and Balbo L. (2019), The role of social comparison in online weight loss support communities,Marketing Decisions, 95 (July-September), 33-55. 
• Cottet P., Lichtlé M.C. and Plichon V. (2020), Why are health guidelines not always followed?, The Conversation, June 25, 2020, https://theconversation.com/covid-19-pourquoi-les- consignes-sanitaires-nesont-pas-toujours-respectees-140781
• Gallin S., Lichtlé M.C., and Balbo L. (2019), The role of social comparison in online weight loss support communities, Marketing Decisions, 95 (July-September), 33-55. (CNRS: 3)
• Lichtlé M.C., Nabec L., Roux D., and Chevalier C. (2018), Legitimacy of consumer associations and perceived vulnerability of their audiences: what effects on the intention to trust consumerist actors? Research and Applications in Marketing, 33, 1, 56-77. (CNRS: 2)
• Lichtlé M.C. and Plichon V. (2017), The effect of product satisfaction on life satisfaction: the role of moderating variables, Marketing Decisions, Special Issue on Marketing and Well-being, 87, 39-55. (CNRS: 3)

• Ferrandi J.M. and Lichtlé M.C. (2021), Marketing (editors), Dunod, Openbook Collection, FNEGE-certified publication.
• Gourmelen A., Lichtlé MC., Balbo L. and Gallin S. “Eating Together”: With or Without the Dietary Constraints of Others? In G. De Lanauze (ed.), Evolution of Social Ties Around New Food Practices. ISTE Science publishing, pp. 59–84.
• Gourmelen A., Balbo L., Lichtlé M.C., and Gallin S. (2022), "Eating together": with or without other people's dietary restrictions?, "Eating together today: new social ties around eating habits," Coord G. Séré de Lanauze, Iste, Chapter 3.
• Gallin S., Balbo L., and Lichtlé M.C. (2022), “Eating together” through the internet: the case of online weight loss support communities, Chapter 2, Eds Wiley – ISTE, https://doi.org/10.1002/9781119882206.ch2
• Gallin S., Balbo L., and Lichtlé M.C. (2022), “Eating together” thanks to the internet: the case of online weight loss support communities, “Eating together today: new social ties around eating habits,” Coord G. Séré de Lanauze, Iste, Chapter 2.

Functions:

Co-head of teaching for the Master's 1 & 2 in Marketing and Organizational Communication.

Head of the Master's program in Marketing and Sales.

Searches:

Consumer behavior, Communication, Social marketing.

PhD Management Sciences
, University of Paris-Dauphine
, 1998

École Normale Supérieure de Cachan
Training in Social Sciences and Economics
1988–1992