Member – Marie-Christine LICHTLE

• COTTET, P., FERRANDI, J.-M., LICHTLE, M.-C., PLICHON, V. (2025). Why are health guidelines not followed? The role of distance from illness and reactance to these guidelines. Journal de gestion et d’économie médicales, 2 (43), 3–18, https://hal.science/hal-05368181
• Gallin, S., Balbo, L., and Lichtlé, M.C. (2024), “When Social Support Increases Nutritional Self-Efficacy: An Application to Online Weight-Loss Communities,”*Research and Applications in Marketing*, 39, 1, 9–39
• Ferrandi, J.M., Lichtlé, M.C., Mione, A., and Siadou-Martin, B. (2024), “Food Upcycling: A Sustainable Business Model? The Test of Consumer Willingness to Pay,” *Décisions Marketing*, No. 116, October–December 2024, Special Issue on Marketing and Sustainable Business Models
• Hashish, Y., & Lichtlé, M.C. (2023), “The Effects of Telepresence on the Perceived Value of Tourist Destinations and Travel Intentions,”*Journal of Marketing Trends*, 8, 2, 1–41.
• Cottet, P., Ferrandi, J.M., Lichtlé, M.C., and Plichon, V. (2023), “Why Do We Follow Public Health Guidelines During the COVID-19 Pandemic? Perceived Distance from the Disease: A New Framework for Understanding,” *Management & Avenir*, 134, April, 41–59.

Book Chapter

• GUILLOU, E., LICHTLE, M.-C., PLICHON, V., & MIONE, A. (2025). How can we explain the growth of the secondhand luxury market among Millennials and Generation Z? In: Rewind / Fast forward, White Paper. EIML Paris / Cité du Luxe, https://hal.science/hal-05524529

Functions:

Co-Director of Academic Programs for the Master's 1 & 2 in Organizational Marketing and Communication.

Program Director for the Master's Program in Marketing and Sales.

Searches:

Consumer Behavior, Communication, Social Marketing.

PhD Management Sciences
, University of Paris-Dauphine
, 1998

École Normale Supérieure de Cachan
Degree in Social and Economic Sciences
1988–1992