Member – Marie-Christine LICHTLE

• COTTET P., FERRANDI J.-M., LICHTLE M.-C., PLICHON V. (2025). Why are health guidelines not followed? The role of distance from illness and reactance to these guidelines. Journal of Health Economics and Management, 2 (43), 3-18, https://hal.science/hal-05368181
• Gallin S., Balbo L., and Lichtlé M.C. (2024), When social support increases dietary self-efficacy: an application to online weight loss communities,Marketing Research and Applications, 39,1, 9-39
• Ferrandi J.M., Lichtlé M.C., Mione A., and Siadou-Martin B. (2024), “Food Upcycling: A Sustainable Business Model? Testing Consumer Willingness to Pay,” *Décisions Marketing*, No. 116, October–December 2024, Special Issue on Marketing and Sustainable Business Models
• Hashish Y. and Lichtlé M.C. (2023), The effects of telepresence on the perceived value of tourist destinations and travel intentions,Journal of Marketing Trends, 8, 2, 1-41.
• Cottet, P., Ferrandi, J.M., Lichtlé, M.C., and Plichon, V. (2023), “Why Do We Follow Health Guidelines During the COVID-19 Pandemic? Perceived Distance from the Disease: A New Framework for Understanding,” Management & Avenir, 134, April, 41–59.

Chapter of a book

• GUILLOU, E., LICHTLE, M.-C., PLICHON, V., & MIONE, A. (2025). How can we explain the rise of the secondhand luxury market among Millennials and Generation Z? In: Rewind / Fast forward, White Paper. EIML Paris / Cité du Luxe, https://hal.science/hal-05524529

Functions:

Co-head of teaching for the Master's 1 & 2 in Marketing and Organizational Communication.

Head of the Master's program in Marketing and Sales.

Searches:

Consumer behavior, Communication, Social marketing.

PhD Management Sciences
, University of Paris-Dauphine
, 1998

École Normale Supérieure de Cachan
Training in Social Sciences and Economics
1988–1992