Montpellier Research in Management

Member – Christophe FOURNIER

Information

IAE Montpellier 

Building 29
, Place Eugène Bataillon
, 34 095 Montpellier

CEDEX 5

Email

Disciplinary Group 

Marketing

LinkedIn

HAL

Christophe FOURNIER is an associate professor of marketing at the Institute of Business Administration at the University of Montpellier.   

recent publications
  • ROUZIOU M., BOLANDER W., PEESKER K., HAUTAMAKI P., RANGARAJAN D., SAMARAWEERA M., BULLEMORE J., KLEIN M., AGNIHOTRI R., BURGDORFF JENSEN K., PIMENTEL CLARO D., FOURNIER C., GONZALEZ G. R., GUENZI P., KADIC-MAGLAJLIC S., LAI-BENNEJEAN C., PALOMINO-TAMAYO W., RAMOS C., RYALS L., SALAS J., HUANHUAN S., SQUIRE P., WESTPHAL J. (June 2025). Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe. Journal of International Marketing, pp. 61–82, 10.1177/1069031X241282431, https://hal.science/hal-04717619
  • Fournier, C., & Meissonier, R. (2023), “ChatGPT: How AI Is Changing the Assessment Paradigm,” *La collection numérique*, AMUE, No. 28
books

Functions and Research

His research focuses on sales force management, direct marketing, and e-commerce. 



course

1997 Agrégation (“1st competitive examination”) in Business Administration from universities.


1994 PhD Management Sciences, University of Montpellier 2.


1989 ENS Cachan and Agrégation in Economics and Management.