Member – Christophe FOURNIER
Information
Montpellier School of Business Administration
Building 29
, Place Eugène Bataillon
, 34095 Montpellier
CEDEX 5
Disciplinary Group
Christophe FOURNIER is an associate professor of marketing at the Institute of Business Administration at the University of Montpellier.
recent publications
- ROUZIOU M., BOLANDER W., PEESKER K., HAUTAMAKI P., RANGARAJAN D., SAMARAWEERA M., BULLEMORE J., KLEIN M., AGNIHOTRI R., BURGDORFF JENSEN K., PIMENTEL CLARO D., FOURNIER C., GONZALEZ G. R., GUENZI P., KADIC-MAGLAJLIC S., LAI-BENNEJEAN C., PALOMINO-TAMAYO W., RAMOS C., RYALS L., SALAS J., HUANHUAN S., SQUIRE P., WESTPHAL J. (June 2025). Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe. Journal of International Marketing, pp. 61–82, 10.1177/1069031X241282431, https://hal.science/hal-04717619
- Fournier, C., & Meissonier, R. (2023), “ChatGPT: How AI Is Changing the Assessment Paradigm,” *La collection numérique*, AMUE, No. 28
books
features and search options
His research focuses on sales force management, direct marketing, and e-commerce.
course
1997 Agrégation (“First-Level Examination”) in Business Administration from the Universities.
1994 PhD Management Sciences, University of Montpellier 2.
1989 ENS Cachan and Agrégation in Economics and Management.