Member – FOURNIER Christophe

Information

Montpellier Business School 

Building 29
Place Eugène Bataillon
34 095 Montpellier

CEDEX 5

Email

Disciplinary Group 

Marketing

LinkedIn

HAL

Christophe FOURNIER is an associate professor of marketing at the Institute of Business Administration at the University of Montpellier.   

recent publications

Fournier C, Weeks W, Robert C and Chonko L (2012) Polychronicity and Scheduling’s Role in Reducing Role Stress and Enhancing Sales Performance, conditional acceptance for publication in Journal of Personal Selling & Sales Management.
 
Fournier C (2012), Taking into account the motivations of student nurses: key elements for successful recruitment and retention, Journal d’Economie Médicale, under press

Hollet-Haudebert, S, Fournier C, JP Mulki (2011), Neglected burnout dimensions: effects of depersonalization and personal non-accomplishment on organizational commitment of salespeople, Journal of Personal Selling & Sales Management, 31, (4), 411-429.

Poujol J, Fournier C and Tanner, JF, (2011), Compliance Versus Preference: Understanding Salesperson Response To Contests, Journal of Business Research, 64, 7, 664-671.

Cases, AS, Fournier C, Dubois PL and Tanner JF, (2010), Website Spillover to Email Campaigns: The Role of Privacy, Trust and Shoppers’ Attitude, (2010), Journal of Business Research, 63, 10, 993-999.
 
Fournier C, Tanner JF, L Chonko and Manolis, C (2010), The Moderating Role of Ethical Climate on Salesperson Propensity To Leave, 2010, Journal of Personal Selling & Sales Management, 30 (1), 7-22.

works

Fournier C, Poujol F (2011), Chapter 11, “Sales Force Recruitment and Selection” in Sales Management, Coordinated by Paolo Guenzi and Susi Geiger, Palgrave Macmillan, 281-305.

Commerias N, Loubes A and Fournier C (2009), Chapter “Implication des managers de rayon dans l’organisation : Vers une typologie”, in Le Management des ressources humaines dans la grande distribution, coordinated by C Vignon, Edition Vuibert, Paris, 125-140

Fournier C (1999) Chapter “Force de vente”, in Encyclopédie Universaelis, CD-ROM version, 24 pages.
 
Commeiras N and Fournier C (2006), Chapter "The sales force: an exemplary case of staff turnover," Encyclopédie des Ressources Humaines, 2nd edition, 530–536. Coordination J. Allouche, Edition Vuibert, 530–598.
 
C Fournier, Vauquois E (1998), “Interest and methodology of meta-analysis: an illustration in the field of sales forces on the relationship between ‘intention to leave the company’ and ‘staff turnover’.” In Chapter 2, Faire de la recherche en marketing ? (Conducting marketing research?), Edition Vuibert, directed by Professor B. Pras, 66–77.

functions and research

His research focuses on sales force management, direct marketing, and e-commerce. 



route

1997 University teaching certification ("first exam") in Management Sciences.


1994PhD Management Sciences, University of Montpellier 2.


1989 ENS Cachan and Agrégation (higher education teaching qualification) in Economics and Management.