Montpellier Research in Management

Member – FOURNIER Christophe

Information

Montpellier Business School 

Building 29
Place Eugène Bataillon
34 095 Montpellier

CEDEX 5

Email

Disciplinary Group 

Marketing

LinkedIn

HAL

Christophe FOURNIER is an associate professor of marketing at the Institute of Business Administration at the University of Montpellier.   

recent publications
  • ROUZIOU M., BOLANDER W., PEESKER K., HAUTAMAKI P., RANGARAJAN D., SAMARAWEERA M., BULLEMORE J., KLEIN M., AGNIHOTRI R., BURGDORFF JENSEN K., PIMENTEL CLARO D., FOURNIER C., GONZALEZ G. R., GUENZI P., KADIC-MAGLAJLIC S., LAI-BENNEJEAN C., PALOMINO-TAMAYO W., RAMOS C., RYALS L., SALAS J., HUANHUAN S., SQUIRE P., WESTPHAL J. (June 2025). Global Events Demand Global Data: COVID-19 Crisis Responses and the Future of Selling and Sales Management around the Globe. Journal of International Marketing, , pp. 61–82, 10.1177/1069031X241282431, https://hal.science/hal-04717619
  • Fournier, C., & Meissonier, R. (2023), “ChatGPT: How AI Is Changing the Assessment Paradigm,” *La collection numérique*, AMUE, No. 28
works

functions and research

His research focuses on sales force management, direct marketing, and e-commerce. 



route

1997 University teaching certification ("first exam") in Management Sciences.


1994PhD Management Sciences, University of Montpellier 2.


1989 ENS Cachan and Agrégation (higher education teaching qualification) in Economics and Management.